Loyalty & Events Marketing Executive

Scenic Tours Europe AG; Town of Florida (NY); Hybrid; USD 55,000 - 85,000; Full time

Benefits offered by this job

401k (match)

Health insurance

Paid time off

Employee discounts

Commuter benefits

HSAs or FSAs

Retirement benefits

Job summary

Scenic Group US/LATAM is seeking an Account Executive, Loyalty & Events to join our Hollywood, FL office. This role focuses on promoting Scenic and Emerald rewards, planning Insider Sessions, and producing consumer events that elevate the guest experience.

You will collaborate with Marketing, Sales, and operations to integrate loyalty initiatives into campaigns and ensure strong engagement and attendance. Prior event planning and loyalty marketing experience are preferred.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 1–2 years’ experience in loyalty marketing or a similar role.
• Prior event experience (planning & executing) highly preferred.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Excellent presentation, organizational, written, and verbal communication skills.
• Proficiency in marketing tools and platforms, as well as Microsoft Office suite.
• Creative thinking and problem-solving abilities.
• Detail-oriented, organized, and concise.
• Positive attitude, professional demeanor, and adaptability to a changing environment.
• Ability to manage multiple tasks and deadlines in a fast-paced environment.
• Ensuring regulatory or brand compliance deadlines are met.

Responsibilities

• Loyalty Program Management: Communicate updates and initiatives across US & LATAM; support loyalty initiatives to increase engagement and advocacy.
• Consumer Events & Experiences: Plan, coordinate, and execute events; coordinate locations and logistics; develop promotional plans.
• Customer Engagement & Communications: Create marketing content and personalized communications to nurture relationships and drive participation.
• Analytics & Reporting: Use CRM/marketing analytics to measure loyalty initiatives and events; report insights to leadership.
• Cross-Functional Collaboration: Work with Marketing, Sales, Contact Center, Revenue Management and external partners to deliver loyalty and events.

Skills

Loyalty marketing

Event planning

CRM data collection

Analytics

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

CRM systems

Microsoft Office

Job description

Scenic Group US/LATAM is seeking an Account Executive, Loyalty & Events to join our Hollywood, FL office. This role focuses on promoting Scenic and Emerald rewards, planning Insider Sessions, and producing consumer events that elevate the guest experience.

You will collaborate with Marketing, Sales, and operations to integrate loyalty initiatives into campaigns and ensure strong engagement and attendance. Prior event planning and loyalty marketing experience are preferred.