Account Executive, Loyalty & Events

Scenic - Luxury Cruises & Tours; Town of Florida (NY); Hybrid; USD 60,000 - 85,000; Full time

Benefits offered by this job

Generous vacation and paid time off

Medical/dental/vision insurance

Commuter benefits

401k (match)

HSAs or FSAs

Employee discounts

Job summary

Scenic Luxury Cruises & Tours is seeking an Account Executive, Loyalty & Events to join our marketing team in Hollywood, FL. You will drive loyalty initiatives, plan consumer-facing events, and create engaging communications to grow member participation.

You will collaborate across departments, manage budgets, and travel as needed to deliver premium guest experiences for Scenic and Emerald Cruises.

Qualifications

• Bachelor's degree in Marketing, Business, or related field required.
• 1-2 years’ experience in loyalty marketing or a similar role.
• Prior event planning (planning & executing) highly preferred.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Excellent presentation, organizational, written, and verbal communication skills.
• Proficiency in marketing tools and platforms.

Responsibilities

• Loyalty Program Management: Update and drive loyalty initiatives across US & LATAM; support engagement, retention, and advocacy.
• Consumer Events & Experiences: Plan and execute Insider Sessions and loyalty member events; coordinate venues, vendors, and logistics.
• Customer Engagement & Communications: Create marketing content and personalized communications to nurture relationships and drive participation.
• Analytics & Reporting: Measure loyalty and event performance, generate insights for leadership.
• Cross-Functional Collaboration: Work with Marketing, Sales, Contact Center, Revenue Management and external partners to deliver experiences.

Skills

Loyalty marketing

Event planning

CRM

Analytical skills

Communication skills

Education

Bachelor's degree in Marketing, Business, or related field

Tools

CRM tools

Microsoft Office

Job description

About Scenic Group For nearly 40 years, Scenic Group has redefined luxury travel, gaining global acclaim for its award-winning river cruises, intimate yacht experiences, and meticulously curated land journeys. With a portfolio of renowned brands – Scenic Luxury Cruises & Tours, Emerald Cruises & Tours, and Mayflower Cruises & Tours – Scenic Group offers transformative experiences that provide unparalleled access to the world’s most breathtaking destinations across all seven continents.

Scenic Luxury Cruises & Tours’ ultra-luxury river cruises span Europe and Southeast Asia, offering truly all-inclusive, five-star journeys that elevate the art of travel. On the oceans, Scenic Eclipse, The World’s First Discovery Yachts™, are pioneers in expedition and discovery cruising – blending exploration and indulgence with state-of-the-art yachts that allow guests to explore remote polar regions and remote destinations across all seven continents, all while enjoying world-class dining, extensive wellness experiences and personalized service. Launching in 2028, Scenic Ikon will join the Discovery Yacht fleet as a next-generation, ultra-luxury vessel designed for polar and warm-water exploration, offering elevated design, immersive experiences, and all-inclusive indulgence across 21 countries and 110 ports in its inaugural season.

Celebrating a decade of excellence in 2024, Emerald Cruises & Tours continues to expand its fleet of innovative ships on the world’s rivers and luxury ocean yachts. Emerald Azzurra and Emerald Sakara will be joined by Emerald Kaia in Spring 2026, further enhancing luxury yacht cruising with itineraries across the Mediterranean, Adriatic, Caribbean and Central America, Seychelles and Indian Ocean. Additionally, Emerald Astra, debuting in Spring 2026 as the 10th Emerald Star-Ship in the river fleet, will elevate Emerald’s renowned river cruising experience. Looking ahead to 2027, the 11th Star-Ship, Emerald Lumi, will mark the brand’s first sailing on the Seine River, offering roundtrip cruises from Paris. The fleet will further grow with Emerald Raiya (2027) and Emerald Xara (2028), offering new boutique superyacht itineraries in warm-water destinations.

Scenic Group’s commitment to innovation and exceeding expectations ensures that every journey – whether on river, ocean, or land – brings moments of wonder and creates memories that last a lifetime.

Scenic Group US/LATAM is looking to hire an Account Executive, Loyalty & Events to join our team at our Hollywood, FL corporate office.

We are seeking a dynamic and detail-oriented Account Executive, Loyalty & Events to join our marketing team for Scenic Luxury Cruises & Tours and Emerald Cruises & Tours. The ideal candidate will be responsible for generating awareness of our customer loyalty programs and organizing consumer-facing events (Insider Sessions, Loyalty Events). This dual-branded role requires a creative thinker with strong organizational skills and a passion for building lasting relationships with our customers.

Loyalty Program Management

• Communicate updates and initiatives related to the Scenic & Emerald Rewards programs across the US & LATAM markets.
• Support the development and execution of loyalty marketing initiatives that increase member engagement, retention, and advocacy.
• Collaborate with cross-functional teams to integrate loyalty initiatives into broader marketing campaigns and business objectives.
• Respond to inquiries from the Contact Center and loyalty members regarding program benefits, promotions, and related initiatives.

Consumer Events & Experiences

• Plan, coordinate, and execute consumer-facing events including Insider Sessions, loyalty member events, and other brand experiences.
• Partner with internal stakeholders, venues, and vendors to identify opportunities, secure event locations, and coordinate all event logistics.
• Develop promotional plans in collaboration with the marketing team to maximize attendance through email, digital marketing, social media, and partner communications.
• Coordinate event registration, attendee communications, presentation materials, branded collateral, giveaways, and on-site execution.
• Travel as needed to support events, represent Scenic and Emerald Cruises, and ensure a premium guest experience.
• Manage event budgets, purchase orders, vendor payments, and invoice processing.
• Measure event success through attendance, lead generation, guest feedback, and post-event reporting, providing recommendations for future enhancements.

Customer Engagement & Communications

• Create compelling marketing content including email campaigns, social media posts, landing page content, and promotional materials supporting loyalty initiatives and consumer events.
• Develop personalized communications that nurture customer relationships and encourage program participation and event attendance.
• Assist with CRM data collection, audience segmentation, and campaign execution to improve engagement and conversion.

Analytics & Reporting

• Utilize CRM and marketing analytics tools to measure the effectiveness of loyalty initiatives and consumer events.
• Track program participation, event performance, and customer engagement metrics, providing regular reports and insights to the Marketing Leadership Team.
• Identify trends, customer feedback, and opportunities for continuous improvement.

Cross-Functional Collaboration

• Work closely with Marketing, Sales, Contact Center/Reservations, Revenue Management, and other internal teams to ensure successful execution of loyalty initiatives and events.
• Collaborate with travel advisor partners, venues, vendors, agencies, and other external stakeholders to deliver exceptional customer experiences.
• Support additional marketing initiatives and special projects, as assigned.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field.
• 1-2 years’experience in loyalty marketing or a similar role.
• Prior event experience (planning & executing) highly preferred.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Excellent presentation, organizational, written, and verbal communication skills.
• Proficiency in marketing tools and platforms, as well as Microsoft Office suite.
• Creative thinking and problem-solving abilities.
• Detail-oriented, organized, and concise.
• Positive attitude, professional demeanor, and adaptable to a changing environment.
• Ability to manage multiple tasks and deadlines in a fast-paced environment.
• Ensuring regulatory or brand compliance deadlines are met.

What we offer:

• Generous vacation and paid time off policy
• Medical/dental/vision insurance
• Commuter benefits
• 401k (match)
• Healthcare spending or reimbursement accounts such as HSAs or FSAs
• Retirement benefits or accounts
• Employee discounts
• Job Type: Full-time

Miscellaneous requirements:

• United States work authorization is required
• Open to travel domestically and internationally (valid passport required)
• Must reside in South Florida (no relocation assistance offered)
• Location: Hollywood, Florida office, Monday to Thursday in person; remote on Fridays

Scenic Tours USA, Inc. is an Equal Opportunity Employer.

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