Loyalty Engagement & Redemption Strategy Lead

Foot Locker; New York (NY); Sur place; USD 115 000 - 125 000; Plein temps

Avantages offerts par ce poste

Employee Discount

Paid Time Off

Medical | Dental | Vision Coverage

401(k) & Roth 401(k)

Stock Purchase Plan

Life Insurance

Flexible Spending Account

Opportunities for Advancement

Tuition Reimbursement

Strong Company Culture

Employee Resource Groups

Résumé du poste

Foot Locker is seeking a Senior Manager of Loyalty Engagement & Redemption Strategy in New York to own the redemption center strategy, optimize the rewards mix, and drive profitable member engagement across multiple brands. You’ll partner with Finance, Marketing, Analytics and Operations to deliver a consumer-centric rewards experience while meeting financial objectives.

The role requires 5-8 years in loyalty, CRM or related fields, with a strong analytical mindset and cross-functional

Qualifications

• Bachelor’s degree in Marketing, Business, Finance, or a related field.
• 5-8 years of experience in Loyalty, CRM, digital engagement, merchandising, or promotions management.
• Experience managing or merchandising rewards, incentives, or promotional offers.
• Strong understanding of points-based programs, redemption mechanics, or customer engagement levers.
• Analytical mindset with the ability to balance member value and financial impact.
• Strong cross-functional collaboration skills, especially with operations, creative, legal, and external partners.
• Highly organized, detail-oriented, and comfortable managing multiple initiatives simultaneously.

Responsabilités

• Own the strategic vision and performance of our program’s redemption center.
• Develop and execute a reward assortment that increases engagement, encourages points redemption, and enhances program value for members.
• Drive growth in key engagement metrics, including first-time redeemers, active redeemers, redemption frequency, and diversified category participation.
• Identify emerging member needs, behavioral trends, and market opportunities to evolve the redemption experience and improve program competitiveness.
• Ensure the redemption center consistently reflects brand priorities, seasonal initiatives, strategic business objectives, and the preferences of the core customer.
• Leverage member insights, analytics, and business priorities to optimize assortment mix and category performance.
• Serve as the business owner for redemption performance and program profitability.
• Partner closely with the Manager of Loyalty Finance to manage redemption economics, forecast performance, and optimize financial outcomes.
• Maintain accountability for achieving Fair Market Value targets across redemption categories and ensuring point values are aligned with margin and profitability objectives.
• Develop recommendations to improve redemption efficiency, as well as opportunities to shift redemption behavior toward categories and rewards that support customer retention and LTV.
• Lead reward assortment planning and category strategy for the rewards available in the FLX Dashboard.
• Identify and implement opportunities to expand participation in strategic reward categories and encourage discovery of new reward experiences.
• Partner with Brand Marketing, Partner Marketing, Community, and Social teams to source compelling rewards that resonate with customers and support financial goals.
• Partner with CRM & Lifecycle Marketing to develop campaigns that drive reward awareness, redemption activity, and member engagement.
• Along with the Loyalty Operations team, ensure operational processes and execution support business objectives and deliver a seamless member experience.
• Establish and monitor KPIs related to redemption engagement, profitability, category performance, and customer adoption.
• Translate analytics and insights into actionable recommendations that improve member engagement and business performance.
• Partner with Analytics team to assess member value based on redemption behavior and identify optimization opportunities.

Connaissances

Loyalty

CRM

Digital engagement

Merchandising

Promotions

Points system

Analytics

Cross-functional

Formation

Bachelor’s degree in Marketing

Outils

Redemption platforms

Loyalty CMS

Gamification vendors

Description du poste

Foot Locker is seeking a Senior Manager of Loyalty Engagement & Redemption Strategy in New York to own the redemption center strategy, optimize the rewards mix, and drive profitable member engagement across multiple brands. You’ll partner with Finance, Marketing, Analytics and Operations to deliver a consumer-centric rewards experience while meeting financial objectives.

The role requires 5-8 years in loyalty, CRM or related fields, with a strong analytical mindset and cross-functional