Sr. Manager, Loyalty Engagement & Redemption

Foot Locker

New York (NY)

On-site

USD 115,000 - 125,000

Full time

11 days ago

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Benefits offered by this job

Employee Discount

Paid Time Off

Medical | Dental | Vision Coverage

401(k) & Roth 401(k)

Stock Purchase Plan

Life Insurance

Flexible Spending Account

Opportunities for Advancement

Tuition Reimbursement

Strong Company Culture

Employee Resource Groups

Job summary

Foot Locker is seeking a Senior Manager of Loyalty Engagement & Redemption Strategy in New York to own the redemption center strategy, optimize the rewards mix, and drive profitable member engagement across multiple brands. You’ll partner with Finance, Marketing, Analytics and Operations to deliver a consumer-centric rewards experience while meeting financial objectives.

The role requires 5-8 years in loyalty, CRM or related fields, with a strong analytical mindset and cross-functional

Qualifications

Bachelor’s degree in Marketing, Business, Finance, or a related field.
5-8 years of experience in Loyalty, CRM, digital engagement, merchandising, or promotions management.
Experience managing or merchandising rewards, incentives, or promotional offers.
Strong understanding of points-based programs, redemption mechanics, or customer engagement levers.
Analytical mindset with the ability to balance member value and financial impact.
Strong cross-functional collaboration skills, especially with operations, creative, legal, and external partners.
Highly organized, detail-oriented, and comfortable managing multiple initiatives simultaneously.

Responsibilities

Own the strategic vision and performance of our program’s redemption center.
Develop and execute a reward assortment that increases engagement, encourages points redemption, and enhances program value for members.
Drive growth in key engagement metrics, including first-time redeemers, active redeemers, redemption frequency, and diversified category participation.
Identify emerging member needs, behavioral trends, and market opportunities to evolve the redemption experience and improve program competitiveness.
Ensure the redemption center consistently reflects brand priorities, seasonal initiatives, strategic business objectives, and the preferences of the core customer.
Leverage member insights, analytics, and business priorities to optimize assortment mix and category performance.
Serve as the business owner for redemption performance and program profitability.
Partner closely with the Manager of Loyalty Finance to manage redemption economics, forecast performance, and optimize financial outcomes.
Maintain accountability for achieving Fair Market Value targets across redemption categories and ensuring point values are aligned with margin and profitability objectives.
Develop recommendations to improve redemption efficiency, as well as opportunities to shift redemption behavior toward categories and rewards that support customer retention and LTV.
Lead reward assortment planning and category strategy for the rewards available in the FLX Dashboard.
Identify and implement opportunities to expand participation in strategic reward categories and encourage discovery of new reward experiences.
Partner with Brand Marketing, Partner Marketing, Community, and Social teams to source compelling rewards that resonate with customers and support financial goals.
Partner with CRM & Lifecycle Marketing to develop campaigns that drive reward awareness, redemption activity, and member engagement.
Along with the Loyalty Operations team, ensure operational processes and execution support business objectives and deliver a seamless member experience.
Establish and monitor KPIs related to redemption engagement, profitability, category performance, and customer adoption.
Translate analytics and insights into actionable recommendations that improve member engagement and business performance.
Partner with Analytics team to assess member value based on redemption behavior and identify optimization opportunities.

Skills

Loyalty

CRM

Digital engagement

Merchandising

Promotions

Points system

Analytics

Cross-functional

Education

Bachelor’s degree in Marketing

Tools

Redemption platforms

Loyalty CMS

Gamification vendors

Job description

Overview

Great brands reflect culture. The best ones help shape it. At Foot Locker, we’re rooted in sport, powered by style, and driven by the communities that move both. From Foot Locker and Kids Foot Locker to Champs Sports, WSS, and atmos, our brands sit at the intersection of sport, style, and self-expression.

Overview

As part of the DICK’S Sporting Goods family, you’re backed by the resources, reach, and career opportunities of a world-class sports company. That unleashes Foot Locker to keep pushing forward with the agility and edge that define the brand. We’re looking for great people who want to influence culture and the generation that is shaping what’s next. Whether you’re building strategy, shaping innovations, or creating unforgettable customer moments, you’ll contribute to decisions and experiences that define our brands’ impact in the communities we serve. Come change the game with us. The Senior Manager of Loyalty Engagement & Redemption Strategy is responsible for maximizing member value and engagement through the strategic management of the program’s redemption ecosystem. This role owns the redemption center strategy and is accountable for delivering a compelling, consumer-centric rewards experience while achieving the program’s financial objectives. In partnership with the Sr. Director of Loyalty and Manager of Loyalty Finance, this role is responsible for managing redemption economics, driving profitable member engagement, and ensuring the redemption center delivers against key performance indicators including points redemption, fair market value (FMV) targets, redemption profitability, and category mix objectives. This leader will shape the overall reward assortment strategy, identify opportunities to increase first-time redeemers and diversify redemption behavior, and ensure the redemption center reflects evolving business priorities and the needs of our core consumer. The role partners closely with Marketing, Loyalty Operations, CRM & Lifecycle, Finance, Analytics, Merchandising, and external vendors to deliver a best-in-class member experience that drives both customer loyalty, brand love, and financial performance.

Responsibilities

Key Responsibilities

Redemption Strategy & Member Engagement

Own the strategic vision and performance of our program’s redemption center.
Develop and execute a reward assortment that increases engagement, encourages points redemption, and enhances program value for members.
Drive growth in key engagement metrics, including first-time redeemers, active redeemers, redemption frequency, and diversified category participation.
Identify emerging member needs, behavioral trends, and market opportunities to evolve the redemption experience and improve program competitiveness.
Ensure the redemption center consistently reflects brand priorities, seasonal initiatives, strategic business objectives, and the preferences of the core customer.
Leverage member insights, analytics, and business priorities to optimize assortment mix and category performance.

Financial Ownership & Program Economics

Serve as the business owner for redemption performance and program profitability.
Partner closely with the Manager of Loyalty Finance to manage redemption economics, forecast performance, and optimize financial outcomes.
Maintain accountability for achieving Fair Market Value targets across redemption categories and ensuring point values are aligned with margin and profitability objectives.
Develop recommendations to improve redemption efficiency, as well as opportunities to shift redemption behavior toward categories and rewards that support customer retention and LTV.

Reward Assortment & Category Growth

Lead reward assortment planning and category strategy for the rewards available in the FLX Dashboard.
Identify and implement opportunities to expand participation in strategic reward categories and encourage discovery of new reward experiences.
Partner with Brand Marketing, Partner Marketing, Community, and Social teams to source compelling rewards that resonate with customers and support financial goals.
Partner with CRM & Lifecycle Marketing to develop campaigns that drive reward awareness, redemption activity, and member engagement.
Along with the Loyalty Operations team, ensure operational processes and execution support business objectives and deliver a seamless member experience.

Analytics & Performance Management

Establish and monitor KPIs related to redemption engagement, profitability, category performance, and customer adoption.
Translate analytics and insights into actionable recommendations that improve member engagement and business performance.
Partner with Analytics team to assess member value based on redemption behavior and identify optimization opportunities.

Qualifications

At Foot Locker, we value innovation, authenticity, and integrity in all that we do. To uphold the security and fairness of our hiring process, we ask that candidates refrain from using AI tools, including ChatGPT, during interviews and assessments. To ensure a smooth and secure experience, please review the following guidelines:

Cameras must be on for all virtual interviews.
AI tools are strictly prohibited during interviews or assessments.

We appreciate your understanding and cooperation as we work together to create a transparent and equitable hiring experience.

Qualifications

Bachelor’s degree in Marketing, Business, Finance, or a related field.
5-8 years of experience in Loyalty, CRM, digital engagement, merchandising, or promotions management.
Experience managing or merchandising rewards, incentives, or promotional offers.
Strong understanding of points‑based programs, redemption mechanics, or customer engagement levers.
Analytical mindset with the ability to balance member value and financial impact.
Strong cross‑functional collaboration skills, especially with operations, creative, legal, and external partners.
Highly organized, detail‑oriented, and comfortable managing multiple initiatives simultaneously.

Preferred Skills

Experience with redemption platforms, loyalty CMS tools, or gamification vendors.
Familiarity with sweepstakes, contests, or regulated promotions.
Retail or e‑commerce loyalty experience a plus.

Benefits

The annual base salary range is $115,000-$125,000 This range represents the anticipated low and high end of the salary for this position. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.

Foot Locker Benefits: