CRM & Loyalty Analytics Analyst

Skechers U.S.A., Inc.; Manhattan Beach, Northern (CA, KY); Hybrid; USD 85,000 - 120,000; Full time

Job summary

Skechers U.S.A., Inc. in Southern California is seeking an Analyst, Loyalty & CRM Analytics to turn customer data into actionable insights across digital and retail channels.

You will support CRM and loyalty performance measurement, segmentation, and testing to grow engagement and lifetime value. Collaborating with Loyalty, CRM, Marketing, Product, Merchandising and Analytics teams, you’ll help drive a data-driven approach to customer growth, with a focus on retention and personalization using

Qualifications

• Bachelor’s degree in business, analytics, statistics, economics, or related field.
• 2–4 years of experience in CRM analytics, customer analytics, loyalty, or e-commerce analytics.
• Experience with GA4, CRM platforms, and customer reporting tools.

Responsibilities

• Monitor customer lifecycle performance including acquisition quality, repeat purchase behavior, retention, and customer lifetime value.
• Analyze customer behavior and identify opportunities to improve retention, engagement, and profitability.
• Support analysis of promotional effectiveness and customer response trends.
• Support A/B testing, holdout testing, and incrementality analysis for CRM and loyalty campaigns.
• Help develop testing plans, success metrics, and recommendations based on campaign performance.
• Partner with CRM and Loyalty teams to improve targeting, messaging, and customer engagement strategies.
• Document learnings and support ongoing optimization efforts.
• Help build customer segments based on purchase behavior, engagement, and lifecycle stage.
• Identify high-value and high-potential customer groups and provide actionable recommendations.
• Analyze customer behavior trends related to retention, churn, and engagement.
• Support omni-channel customer journey analysis using CRM and customer data platforms.
• Support weekly and monthly CRM and loyalty performance reporting.
• Present insights and recommendations clearly to business stakeholders.
• Partner with teams across Digital, Marketing, Product, Merchandising, Retail, and Analytics to improve customer experiences and business outcomes.
• Help promote a test-and-learn culture across CRM and Loyalty teams.

Skills

GA4

CRM platforms

A/B testing

Customer segmentation

Analytics

Education

Bachelor’s degree in business/analytics

Tools

SQL

Python

Job description

Skechers U.S.A., Inc. in Southern California is seeking an Analyst, Loyalty & CRM Analytics to turn customer data into actionable insights across digital and retail channels.

You will support CRM and loyalty performance measurement, segmentation, and testing to grow engagement and lifetime value. Collaborating with Loyalty, CRM, Marketing, Product, Merchandising and Analytics teams, you’ll help drive a data-driven approach to customer growth, with a focus on retention and personalization using