Loyalty & CRM Analytics Specialist

FashionUnited; Manhattan Beach (CA); On-site; USD 85,000 - 120,000; Full time

Job summary

Skechers is seeking an Analyst for Loyalty & CRM Analytics to improve retention, repeat purchases, and lifetime value across digital and retail channels. You will turn customer data into actionable insights, supporting CRM and loyalty performance measurement, segmentation, and testing initiatives.

The role collaborates with Loyalty, CRM, Marketing, Product, Merchandising, Retail, and Analytics teams to drive data-driven growth.

Qualifications

• Bachelor’s degree required in business, analytics, statistics, economics, or related field.
• 2–4 years of experience in CRM analytics, customer analytics, loyalty, or e‑commerce analytics.
• Experience with GA4, CRM platforms, and customer reporting tools; basic A/B testing knowledge.

Responsibilities

• Monitor customer lifecycle performance including acquisition quality, repeat purchase behavior, retention, and customer lifetime value.
• Analyze customer behavior and identify opportunities to improve retention, engagement, and profitability.
• Support A/B testing, holdout testing, and incrementality analysis for CRM and loyalty campaigns.

Skills

GA4

CRM platforms

Customer reporting tools

Analytical thinking

Communication

Organizational skills

AI-driven personalization

Education

Bachelor’s degree in business, analytics, statistics, economics, or related field

Tools

CRM platforms

GA4

Job description

Skechers is seeking an Analyst for Loyalty & CRM Analytics to improve retention, repeat purchases, and lifetime value across digital and retail channels. You will turn customer data into actionable insights, supporting CRM and loyalty performance measurement, segmentation, and testing initiatives.

The role collaborates with Loyalty, CRM, Marketing, Product, Merchandising, Retail, and Analytics teams to drive data-driven growth.