CRM & Loyalty Analytics Specialist - Retention & Growth

SKECHERS USA, Inc.; Manhattan Beach (CA); On-site; USD 85,000 - 120,000; Full time

Job summary

SKECHERS USA, Inc. is looking for an Analyst in Loyalty & CRM to enhance customer retention and lifetime value. This role focuses on analyzing customer behavior, supporting CRM activities, and collaborating across various teams to improve customer engagement and loyalty. The ideal candidate will have 2–4 years of experience in CRM analytics, a relevant Bachelor’s degree, and strong analytical skills. The position is based in Manhattan Beach, CA, offering a salary range of $85,000-$120,000 annually.

Qualifications

• 2–4 years of experience in CRM analytics, customer analytics, loyalty, or e-commerce analytics.
• Basic understanding of A/B testing and customer segmentation.
• Familiarity with AI-driven personalization or modern analytics workflows is a plus.

Responsibilities

• Monitor customer lifecycle performance including acquisition quality and customer lifetime value.
• Analyze customer behavior and identify opportunities to improve retention and engagement.
• Support A/B testing, holdout testing, and incrementality analysis.

Skills

Analytical skills

Communication skills

Organizational skills

A/B testing

Customer engagement tools

Education

Bachelor’s degree in business, analytics, statistics, or related field

Tools

GA4

CRM platforms

Customer reporting tools

Job description

SKECHERS USA, Inc. is looking for an Analyst in Loyalty & CRM to enhance customer retention and lifetime value. This role focuses on analyzing customer behavior, supporting CRM activities, and collaborating across various teams to improve customer engagement and loyalty. The ideal candidate will have 2–4 years of experience in CRM analytics, a relevant Bachelor’s degree, and strong analytical skills. The position is based in Manhattan Beach, CA, offering a salary range of $85,000-$120,000 annually.