CRM & Loyalty Analytics Specialist

Skechers USA Ltd.; Manhattan Beach (CA); On-site; USD 85,000 - 120,000; Full time

Job summary

Skechers USA Ltd. is seeking an Analyst in Loyalty & CRM Analytics to enhance customer retention and lifetime value across digital and retail channels. The ideal candidate will analyze customer behavior and support A/B testing initiatives. Responsibilities include reporting on CRM and loyalty performance, identifying customer segments, and collaborating with various teams to improve customer experiences. A Bachelor's degree and 2–4 years of relevant experience are required. The role offers a salary range of $85,000-$120,000 per year.

Qualifications

• 2–4 years of experience in CRM analytics, customer analytics, loyalty, or e-commerce analytics.
• Strong analytical, communication, and organizational skills.

Responsibilities

• Monitor customer lifecycle performance including acquisition quality and retention.
• Analyze customer behavior and identify opportunities to improve retention.
• Support A/B testing and recommendations based on campaign performance.

Skills

Analytical skills

Customer segmentation

A/B testing

GA4 experience

E-commerce knowledge

Education

Bachelor’s degree in business, analytics, statistics, economics, or related field

Tools

CRM platforms

Customer reporting tools

Job description

Skechers USA Ltd. is seeking an Analyst in Loyalty & CRM Analytics to enhance customer retention and lifetime value across digital and retail channels. The ideal candidate will analyze customer behavior and support A/B testing initiatives. Responsibilities include reporting on CRM and loyalty performance, identifying customer segments, and collaborating with various teams to improve customer experiences. A Bachelor's degree and 2–4 years of relevant experience are required. The role offers a salary range of $85,000-$120,000 per year.