Loyalty & Community Engagement Specialist

Rylee and Cru Collective; San Diego (CA); On-site; USD 55,000 - 65,000; Full time

Job summary

Rylee + Cru Collective is seeking a Customer Engagement Coordinator to design and execute customer programs across loyalty, VIP, community, Gift With Purchase and app adoption. You will work with the Retention Marketing Manager to drive engagement, deepen relationships and encourage repeat purchases across brands such as Rylee + Cru, Quincy Mae and Noralee.

You will manage day-to-day loyalty execution, develop education and engagement opportunities, and optimize customer experiences across

Qualifications

• Strong project management and organizational skills with excellent attention to detail.
• Excellent written communication and ability to maintain a customer-facing brand voice.
• Customer-focused mindset with interest in loyalty, community and engagement.
• Ability to review basic performance data and customer feedback for insights.
• Comfortable collaborating across multiple teams and managing priorities.
• Proactive, creative, and eager to explore new ideas and platforms.

Responsibilities

• Coordinate day-to-day execution of loyalty and VIP programs across three brands, including offers, benefits, tier incentives, exclusives, early access and surprise-and-delight moments.
• Develop and coordinate customer engagement programs such as Gift With Purchase to strengthen loyalty and repeat purchases.
• Maintain and optimize customer-facing loyalty experiences with Ecommerce, proposing ideas to boost participation and tier progression.
• Coordinate program setup, timelines and cross-functional execution, supporting evolving retention roadmap.
• Support resale adoption by creating education and engagement opportunities across loyalty, VIP and community touchpoints.
• Manage programming for Facebook Insiders and other existing-customer communities with sneak peeks, polls and product feedback.
• Develop app engagement programs with app-exclusive offers, early access and incentives to download and use the app.
• Collaborate on push communications and app shopping experience with Lifecycle Marketing Coordinator and Ecommerce.

Job description

Rylee + Cru Collective is seeking a Customer Engagement Coordinator to design and execute customer programs across loyalty, VIP, community, Gift With Purchase and app adoption. You will work with the Retention Marketing Manager to drive engagement, deepen relationships and encourage repeat purchases across brands such as Rylee + Cru, Quincy Mae and Noralee.

You will manage day-to-day loyalty execution, develop education and engagement opportunities, and optimize customer experiences across