Loyalty Campaign Execution Specialist

1611 Ally Bank; United States; Hybrid; USD 65,000 - 115,000; Full time

Benefits offered by this job

401K retirement plan

Tuition reimbursement

Employee stock purchase plan

Job summary

Ally Financial is seeking an Analyst, Loyalty Platform Execution in the United States. You will translate loyalty strategies into platform configurations and manage end-to-end campaign execution with cross-functional teams.

The role emphasizes data and analytics, attention to detail, and ability to handle multiple time-sensitive activities. Hybrid work arrangements and competitive Total Rewards are offered.

Qualifications

• 1+ years of analytics, marketing operations, or platform execution experience.
• Strong SQL or SAS skills including data validation and audience execution.
• Experience with campaign, loyalty, CRM, or decisioning platforms preferred.

Responsibilities

• Execute data builds for loyalty campaigns, offers, rewards, and audiences within approved requirements and timelines.
• Translate business requirements into platform configurations, eligibility logic, and execution workflows.
• Coordinate testing, launch readiness, deployment, monitoring, reconciliation, and issue resolution.
• Build and validate customer audience and fulfillment files using SQL, SAS, or comparable tools.
• Maintain execution documentation, approvals, controls, and test evidence.
• Analyze results and recurring issues; propose improvements for accuracy and scalability.

Skills

Analytics experience

SQL / SAS

Campaign/CRM platform experience

Quality assurance

Documentation

Cross-functional collaboration

Education

Bachelor's degree in relevant field

Tools

SQL

SAS

Job description

Ally Financial is seeking an Analyst, Loyalty Platform Execution in the United States. You will translate loyalty strategies into platform configurations and manage end-to-end campaign execution with cross-functional teams.

The role emphasizes data and analytics, attention to detail, and ability to handle multiple time-sensitive activities. Hybrid work arrangements and competitive Total Rewards are offered.