Loyalty Product Lead for B2B Auto Platform

CodeAnalytiqa Consultancy and Services; Springfield (MO); On-site; USD 120,000 - 190,000; Full time

Job summary

CodeAnalytiqa Consultancy and Services seeks an experienced Product Manager to own the Loyalty domain for a B2B digital platform serving automotive repair shops, fleet operators, and commercial buyers. You will design, grow, and optimize loyalty and rewards programs that drive retention, repeat purchases, engagement, and lifetime value.

The role focuses on end-to-end loyalty experiences across web, mobile, and digital channels, including points accrual, tier management, promotions, and

Qualifications

• 7+ years of product management experience in loyalty, CRM, or commerce.
• Strong understanding of loyalty program fundamentals and segmentation.
• Experience defining customer engagement initiatives and retention programs.
• Proven ability to develop product strategy from customer research and analytics.
• Experience writing PRDs, user stories, and acceptance criteria for complex products.
• Strong analytical skills measuring retention, engagement, and CLV.
• Hands-on Agile delivery with backlog management and sprint planning.

Responsibilities

• Own loyalty domain vision, strategy, and roadmap for rewards programs and tier structures.
• Define and prioritize features based on customer needs and business impact.
• Maintain a structured backlog balancing value, revenue, and scalability.
• Create PRDs, user stories, and acceptance criteria for delivery.
• Define KPIs for retention, redemption, engagement, and CLV.

Skills

Loyalty & Rewards PM

Customer Retention

Engagement Strategy

Lifecycle Management

Agile Delivery

Stakeholder Management

Tools

Salesforce

Adobe Experience Cloud

Braze

HubSpot

Job description

CodeAnalytiqa Consultancy and Services seeks an experienced Product Manager to own the Loyalty domain for a B2B digital platform serving automotive repair shops, fleet operators, and commercial buyers. You will design, grow, and optimize loyalty and rewards programs that drive retention, repeat purchases, engagement, and lifetime value.

The role focuses on end-to-end loyalty experiences across web, mobile, and digital channels, including points accrual, tier management, promotions, and