Loyalty Campaign Execution Analyst

Ally-Financial; Charlotte (NC); Hybrid; USD 65,000 - 115,000; Full time

Benefits offered by this job

Time off

401K plan

Health insurance

Dental & vision

Life insurance

Disability

Parental leave

Employee assistance program

Job summary

Ally Financial is hiring an Analyst for Loyalty Platform Execution in a hybrid Charlotte area role. You will translate loyalty and promotional strategies into precise platform configurations and execute campaigns, offers, and rewards with close collaboration across marketing, data engineering, analytics, and technology teams.

The ideal candidate has 1+ years of analytics or campaign execution experience, strong SQL/SAS skills, and comfort handling confidential information.

Qualifications

• 1+ years of relevant experience in analytics, marketing operations, campaign execution, loyalty, or platform operations; financial services experience preferred.
• Strong SQL or SAS skills, including data validation and customer list execution.
• Experience with campaign, loyalty, CRM, or decisioning platforms preferred.
• Strong quality assurance, problem-solving, documentation, and organizational skills.
• Ability to manage multiple deadlines and work effectively across business and technical teams.
• Strong written and verbal communication skills with careful handling of confidential information.

Responsibilities

• Execute the underlying data builds for loyalty campaigns, offers, rewards, and customer audiences within approved requirements and timelines.
• Translate business requirements into platform configurations, eligibility logic, and execution workflows.
• Coordinate testing, launch readiness, deployment, monitoring, reconciliation, and issue resolution.
• Build and validate customer audience and fulfillment files using SQL, SAS, or comparable tools.
• Maintain complete execution documentation, approvals, controls, and test evidence.
• Analyze execution results and recurring issues; recommend improvements to accuracy, scalability, and performance.

Skills

SQL

SAS

Data validation

Customer list

Analytics

Communication

Education

Bachelor's Degree

Tools

CRM platforms

Decisioning platforms

Job description

Ally Financial is hiring an Analyst for Loyalty Platform Execution in a hybrid Charlotte area role. You will translate loyalty and promotional strategies into precise platform configurations and execute campaigns, offers, and rewards with close collaboration across marketing, data engineering, analytics, and technology teams.

The ideal candidate has 1+ years of analytics or campaign execution experience, strong SQL/SAS skills, and comfort handling confidential information.