Lottery Data Strategy Lead: Analytics & Retail Insights

Texas Department of Licensing and Regulation; Austin (TX); On-site; USD 77,000 - 129,000; Full time

Job summary

Texas Department of Licensing and Regulation seeks a Strategic Data Analytics Coordinator for the Lottery Operations Division in Austin. The role focuses on data analytics, sales analysis, in-lane and general retail initiatives, and the development of dashboards and reports to guide product promotions and retailer strategies.

The position reports to the Products Manager and involves advancing data-driven decision making across scratch and draw game programs, monitoring market conditions, and

Responsibilities

• Analyzes all aspects of the scratch ticket and draw game programs and makes recommendations to improve sales, player engagement, and overall portfolio results.
• Develops dashboards, recurring reports, and ad hoc analyses that track key performance indicators, including sales, inventory, retailer participation, and player and retailer promotions.
• Analyzes draw game promotions to assess effectiveness, incremental sales, retailer and player participation, and execution.
• Conducts pre-launch and post-launch evaluations of scratch ticket games and draw game promotions, documenting results, lessons learned, and recommended adjustment to future product strategies.
• Identifies sales trends by geography, retailer segment, game type, price point, and time period.
• Monitors market conditions, including jackpot levels, seasonality, and multijurisdictional game activity, to provide context for Texas Lottery sales performance.
• Analyzes the effectiveness of, and oversees assigned components of, the Retailer Cash Incentive Program, the Retailer Bonus Program and other retail projects; makes recommendations for improvement.
• Reviews, analyzes, and evaluates data in various forms including sales reports, dashboards, spreadsheets, and other operational data to develop strategies that increase sales, expand the retailer base, and broaden retailer distribution channels.
• Evaluates sales data and other relevant factors of traditional and in-lane retailers and makes strategic recommendations for the scratch ticket game launch schedule, second-chance promotions, and draw game promotions.
• Provides guidance and input to agency and vendor staff related to the development of reports, both internal and retailer-facing, that include information on in-lane lottery ticket sales and validations.
• Prepares clear written summaries, data visualizations and presentations for internal stakeholders, converting complex analysis into concise, actionable recommendations.

Job description

Texas Department of Licensing and Regulation seeks a Strategic Data Analytics Coordinator for the Lottery Operations Division in Austin. The role focuses on data analytics, sales analysis, in-lane and general retail initiatives, and the development of dashboards and reports to guide product promotions and retailer strategies.

The position reports to the Products Manager and involves advancing data-driven decision making across scratch and draw game programs, monitoring market conditions, and