Strategic Data Analytics Coordinator

Texas Department of Licensing and Regulation; Austin (TX); On-site; USD 77,000 - 129,000; Full time

Job summary

Texas Department of Licensing and Regulation, Lottery Operations Division, seeks a Strategic Data Analytics Coordinator to lead data analytics, sales analysis, and evaluation of in-lane and retail initiatives. You will develop dashboards, analyze promotions, and provide actionable insights to drive sales and retailer engagement.

The role requires five years in data analysis or related fields, strong proficiency with Microsoft Office tools, and willingness to travel up to 10%.

Qualifications

• Graduation from an accredited four-year college or university with major course work in marketing, business, management, data analysis, project management, or related field is required.
• Five years of work experience in business management/marketing, business project management, program management, program planning, retail marketing/merchandising, or data analysis is required.
• Experience with data analytics and reporting is required.
• Willingness to work extra hours including weekends, holidays, and evenings as needed.
• Willingness to travel up to 10% for job-related purposes as needed.
• Experience with Microsoft Word, Excel, PowerPoint, multi-user databases, and e-mail is preferred.

Responsibilities

• Analyzes all aspects of scratch ticket and draw game programs and makes recommendations to improve sales and engagement.
• Develops dashboards, recurring reports, and ad hoc analyses tracking KPIs like sales, inventory, and retailer participation.
• Analyzes draw game promotions for effectiveness and incremental sales.
• Pre-launch and post-launch evaluations of scratch ticket games and promotions, documenting results and recommendations.
• Identifies sales trends by geography, retailer segment, game type, and time period.
• Reviews and analyzes data to develop strategies increasing sales and retailer distribution.
• Prepares clear written summaries and data visualizations for internal stakeholders.
• Oversees implementation of data analytics recommendations for current and new projects.

Skills

Data analytics

Sales analysis

Program management

A/B testing

Retail analytics

Education

Bachelor's degree in marketing, business, management, data analysis, or related field

Tools

Microsoft Excel

Microsoft Word

Microsoft PowerPoint

Databases

Email

Job description

Working title: Strategic Data Analytics CoordinatorClass title: Program Management Specialist IIPosting No.: 0902-27Opening Date: 09/04/2026Location: Bush Building, 1801 Congress Ave., Austin, TX 78701Class Code: 1671FLSA: Admin-ExemptSalary Group/Salary: B26, $76,530 - $129,429.96/yr.Division: Lottery OperationsNumber of positions: 1

General DescriptionPerforms complex (journey-level) program management specialist work in support of the Products Department of the Lottery Operations Division with particular emphasis on data analytics, sales analysis, and the effectiveness of in-lane and general retail initiatives. Work involves creating, developing, coordinating, implementing, monitoring, and overseeing various tasks related to data analytics in the spheres of scratch and draw game program sales, the scratch ticket game launch schedule, scratch ticket game prize structures, product promotions, retailer trends, a/b testing, and more; recommending gaming system and reporting functionality to effectively receive sales and other-related data for analysis; and assisting with related software testing. May coordinate the work of others. Works under general supervision with moderate latitude for the use of initiative and independent judgment. This position reports to the Products Manager.

Essential Job Functions

• Analyzes all aspects of the scratch ticket and draw game programs and makes recommendations to improve sales, player engagement, and overall portfolio results. Analysis of the scratch ticket program includes evaluating the game launch schedule, price points, themes, prize structures, game life cycles, retailer distribution, and product
• Develops dashboards, recurring reports, and ad hoc analyses that track key performance indicators, including sales, inventory, retailer participation, and player and retailer promotions.
• Analyzes draw game promotions to assess effectiveness, incremental sales, retailer and player participation, and execution.
• Conducts pre-launch and post-launch evaluations of scratch ticket games and draw game promotions, documenting results, lessons learned, and recommended adjustment to future product strategies.
• Identifies sales trends by geography, retailer segment, game type, price point, and time period. Monitors market conditions, including jackpot levels, seasonality, and multijurisdictional game activity, to provide context for Texas Lottery sales performance.
• Analyzes the effectiveness of, and oversees assigned components of, the Retailer Cash Incentive Program, the Retailer Bonus Program and other retail projects; makes recommendations for improvement.
• Reviews, analyzes, and evaluates data in various forms including sales reports, dashboards, spreadsheets, and other operational data to develop strategies that increase sales, expand the retailer base, and broaden retailer distribution channels.
• Evaluates sales data and other relevant factors of traditional and in-lane retailers and makes strategic recommendations for the scratch ticket game launch schedule, second-chance promotions, and draw gamepromotions.
• Provides guidance and input to agency and vendor staff related to the development of reports, both internal and retailer-facing, that include information on in-lane lottery ticket sales and validations.
• Prepares clear written summaries, data visualizations and presentations for internal stakeholders, converting complex analysis into concise, actionable recommendations.
• Develops and oversees the implementation of recommendations and strategies derived from data analytics for current, planned, and potential projects.
• Assists with implementation of in-lane sales initiative strategies. Maintains automated scratch sales solutions (SCiQ and easyVEND) logs and associated credits and works with the Lottery Operator, applicable scratch ticket manufacturers, and retailers to deploy additional solutions and reconcile discrepancies.
• Oversees the development of policies and procedures related to assigned and self-initiated projects.

Required and Preferred Qualifications

• Graduation from an accredited four-year college or university with major course work in marketing, business, management, data analysis, project management, or related field is required. (Relevant businessmanagement/marketing, business project management, programmanagement, program planning, retailmarketing/merchandising, or data analysis experience, in excess of the required five years listed below, maysubstitute for college on a year-for-year basis.)
• Five years of work experience in business management/marketing, business project management, programmanagement, program planning, retail marketing/merchandising, or data analysis is required.
• Experience with data analytics and reporting is required.
• Willingness to work extra hours is required. (Extra hours include working weekends, holidays, and evenings as
• Willingness to travel up to 10% for job-related purposes as needed is required.
• Experience with personal computers to include experience with Microsoft Word, Microsoft Excel, Microsoft PowerPoint, multi-user databases, and e-mail is preferred.
• Experience in retail management, operations, or research is preferred.
• Experience in contract compliance or oversight is preferred.
• Experience in the lottery industry is preferred.

Knowledge, Skills, and Abilities

• Thorough knowledge of current products and services offered by the Texas Lottery and within the lottery industry.
• Knowledge of principles, practices, and techniques of product marketing and retail sales.
• Knowledge of program/project management theories and practices, program/project management costing, estimating, and scheduling, and systems and procedures used to evaluate program/project performance.
• Extensive knowledge of local, state, and federal laws and regulations relevant to department and program areas.
• Skill in managing and monitoring complex programs and projects for timely delivery and successful execution.
• Ability to manage program and project activities, establish program and project goals, exercise sound judgment in making critical decisions, analyze complex information, develop plans to address identified issues, and demonstrate negotiation and facilitation skills.
• Ability to plan, assign, and coordinate multiple, simultaneous projects and responsibilities in support of divisional departments and programs.
• Ability to plan and monitor contracts and program budgets, consistent with goals and objectives that support the strategic plan of the agency.
• Ability to analyze data, present conclusions, and solve work-related problems.
• Ability to develop, interpret, and apply Lottery Commission policies, procedures, and regulations.
• Ability to work effectively with individuals of diverse groups.
• Ability to demonstrate superior customer service skills by maintaining a pleasant and professional manner while communicating with others in a timely manner.
• Ability to communicate effectively, orally and in writing, including the preparation of clear and concise verbal and
• Ability to establish and maintain effective working relationships with retailers, Commission management, other Commission employees, vendors, and the general public.
• Ability to manage multiple projects, organize competing priorities, follow instructions, and meet strict deadlines.
• Ability to exercise good judgment and make sound decisions affecting the operation of department and Division functions.
• Ability to perform complex tasks with a high degree of accuracy and attention to detail.
• Ability to prepare, review, and edit technical documents, materials, and reports.
• Ability to evaluate retail product delivery, marketing, and merchandising options.
• Ability to train others.
• Ability to work successfully in a team environment.

Physical and Mental Requirements

• Must be able to sit or stand for extended periods of time and operate standard office equipment and computer software.

Military Occupational Specialty Codes:

Veterans, Reservists, or Guardsmen with a MOS or additional duties or other related fields pertaining to the minimum experience requirements may meet the minimum qualifications for this position and are encouraged to apply. Additional Military Crosswalk information can be accessed at:

https://hr.sao.texas.gov/Compensation/MilitaryCrosswalk/MOSC_ProgramManagement.pdf

TDLR IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER

In compliance with the Americans with Disabilities Act (ADA), TDLR will provide reasonable accommodation. If you are scheduled for an interview and require reasonable accommodation in the interview process, please inform the hiring representative who calls you to schedule your interview. Whenever possible, please give the hiring representative sufficient time to consider and respond to your request.