Local Restaurant Marketing Specialist

Dunkin' | ZSC Enterprises; Austell (GA); Presencial; USD 50.000 - 65.000; Jornada completa

Descripción de la vacante

Dunkin in Austell, GA seeks a hands-on Marketing Specialist to develop and execute local campaigns that drive traffic, loyalty, and guest engagement across franchise locations. You will collaborate with restaurant teams, vendors, and Dunkin brand resources to create content, manage local digital presence, events, and partnerships that boost sales and community awareness.

This role requires strong organizational skills, ability to travel between restaurants, manage calendars and budgets, and

Formación

• 2+ years of marketing, local marketing, social media, or restaurant/retail experience preferred.
• Franchise, QSR, hospitality, or multi-unit experience is a plus.
• Strong communication, organization, and project-management skills.
• Experience with Canva, Microsoft Office, social media, and digital marketing platforms.
• Ability to analyze basic sales and marketing results and turn them into actionable ideas.
• Creative, proactive, and highly organized with strong follow-through.
• Comfortable working independently and collaborating with restaurant teams.
• Ability to travel between restaurants and attend local events as needed.

Responsabilidades

• Develop and execute local marketing programs, promotions, partnerships, sponsorships, and community events.
• Create social media content, flyers, email campaigns, presentations, and other marketing materials.
• Manage local digital presence, including Google Business listings, hours, reviews, and basic local SEO.
• Support restaurant openings, remodels, grand openings, and market-specific marketing initiatives.
• Coordinate with approved vendors, agencies, and Dunkin resources for creative and marketing needs.
• Monitor marketing performance, sales results, digital engagement, and campaign effectiveness.
• Support loyalty, CRM, and digital ordering initiatives to increase guest frequency.
• Manage local marketing calendars, budgets, requests, and documentation.
• Partner with Restaurant Managers and franchise leadership to identify opportunities to increase transactions.
• Maintain brand standards and ensure all local marketing activities follow Dunkin guidelines.
• Build relationships with schools, businesses, community organizations, and local partners.
• Stay current on local trends, competitors, community events, and opportunities to drive traffic.
• Provide regular marketing updates and recommendations to franchise leadership.

Conocimientos

Local marketing

Social media management

Project management

Communication skills

Sales analysis

Herramientas

Canva

Microsoft Office

Social media platforms

Descripción del empleo

Dunkin in Austell, GA seeks a hands-on Marketing Specialist to develop and execute local campaigns that drive traffic, loyalty, and guest engagement across franchise locations. You will collaborate with restaurant teams, vendors, and Dunkin brand resources to create content, manage local digital presence, events, and partnerships that boost sales and community awareness.

This role requires strong organizational skills, ability to travel between restaurants, manage calendars and budgets, and