Local Marketing & Community Growth Specialist

Dunkin' Donuts; Atlanta (GA); Hybrid; USD 48,000 - 64,000; Full time

Job summary

Dunkin' Donuts in Atlanta is seeking a Marketing Specialist to support franchise operations by developing and executing local marketing initiatives that drive sales, guest engagement, loyalty, and community awareness.

You will collaborate with franchise leadership, restaurant teams, vendors, and brand resources to ensure programs are executed effectively, manage calendars and budgets, monitor performance, and provide regular updates.

Qualifications

• 2+ years of marketing or local marketing experience.
• Experience with Canva and social media platforms.
• Strong communication and organization skills.

Responsibilities

• Develop and execute local marketing programs, promotions, partnerships, sponsorships, and community events.
• Create social media content, flyers, email campaigns, presentations, and other marketing materials.
• Manage local digital presence, including Google Business listings, hours, reviews, and basic local SEO.
• Support restaurant openings, remodels, grand openings, and market-specific marketing initiatives.
• Coordinate with approved vendors, agencies, and Dunkin resources for creative and marketing needs.
• Monitor marketing performance, sales results, digital engagement, and campaign effectiveness.
• Support loyalty, CRM, and digital ordering initiatives to increase guest frequency.
• Manage local marketing calendars, budgets, requests, and documentation.
• Partner with Restaurant Managers and franchise leadership to identify opportunities to increase transactions.
• Maintain brand standards and ensure all local marketing activities follow Dunkin guidelines.
• Build relationships with schools, businesses, community organizations, and local partners.
• Stay current on local trends, competitors, community events, and opportunities to drive traffic.
• Provide regular marketing updates and recommendations to franchise leadership.

Skills

Marketing

Social media

Communication

Project management

Independent work

Tools

Canva

Microsoft Office

Job description

Dunkin' Donuts in Atlanta is seeking a Marketing Specialist to support franchise operations by developing and executing local marketing initiatives that drive sales, guest engagement, loyalty, and community awareness.

You will collaborate with franchise leadership, restaurant teams, vendors, and brand resources to ensure programs are executed effectively, manage calendars and budgets, monitor performance, and provide regular updates.