Local Marketing Specialist - Drive Restaurant Traffic

Dunkin' | ZSC Enterprises; Covington (GA); Presencial; USD 52.000 - 76.000; Jornada completa

Descripción de la vacante

Dunkin in Covington, GA, is seeking a hands-on Marketing Specialist to support franchise operations by developing and executing local marketing initiatives that boost sales, guest engagement, loyalty, and community awareness. This role works closely with franchise leadership, restaurant teams, vendors, and Dunkin brand resources to ensure marketing programs are effectively executed.

You will partner with franchise leaders and restaurant teams to manage campaigns, social media content, local

Formación

• 2+ years of marketing, local marketing, social media, or restaurant/retail experience preferred.
• Franchise, QSR, hospitality, or multi-unit experience is a plus.
• Strong communication, organization, and project-management skills.
• Experience with Canva, Microsoft Office, social media, and digital marketing platforms.
• Ability to analyze basic sales and marketing results and turn them into actionable ideas.

Responsabilidades

• Develop and execute local marketing programs, promotions, partnerships, sponsorships, and community events.
• Create social media content, flyers, email campaigns, presentations, and other marketing materials.
• Manage local digital presence, including Google Business listings, hours, reviews, and basic local SEO.
• Support restaurant openings, remodels, grand openings, and market-specific marketing initiatives.
• Coordinate with approved vendors, agencies, and Dunkin resources for creative and marketing needs.
• Monitor marketing performance, sales results, digital engagement, and campaign effectiveness.
• Support loyalty, CRM, and digital ordering initiatives to increase guest frequency.
• Manage local marketing calendars, budgets, requests, and documentation.
• Partner with Restaurant Managers and franchise leadership to identify opportunities to increase transactions.
• Maintain brand standards and ensure all local marketing activities follow Dunkin guidelines.
• Build relationships with schools, businesses, community organizations, and local partners.
• Stay current on local trends, competitors, community events, and opportunities to drive traffic.
• Provide regular marketing updates and recommendations to franchise leadership.

Conocimientos

Strong communication

Organization

Project management

Canva

Microsoft Office

Social media

Digital marketing platforms

Marketing

Herramientas

Canva

Microsoft Office

Descripción del empleo

Dunkin in Covington, GA, is seeking a hands-on Marketing Specialist to support franchise operations by developing and executing local marketing initiatives that boost sales, guest engagement, loyalty, and community awareness. This role works closely with franchise leadership, restaurant teams, vendors, and Dunkin brand resources to ensure marketing programs are effectively executed.

You will partner with franchise leaders and restaurant teams to manage campaigns, social media content, local