Local Marketing Specialist for Restaurants & Community

Dunkin' | ZSC Enterprises; Powder Springs (GA); On-site; USD 45,000 - 65,000; Full time

Job summary

Dunkin is seeking a Marketing Specialist to support franchise operations in Powder Springs, GA by developing and executing local marketing initiatives that drive sales, guest engagement, and community awareness. You will collaborate with franchise leadership, restaurant teams, vendors, and Dunkin brand resources to ensure successful program execution.

Key tasks include creating digital content, managing local listings, and coordinating events.

Qualifications

• 2+ years of marketing, local marketing, social media, or restaurant/retail experience preferred.

Responsibilities

• Develop and execute local marketing programs, promotions, partnerships, sponsorships, and community events.
• Create social media content, flyers, email campaigns, presentations, and other marketing materials.
• Manage local digital presence, including Google Business listings, hours, reviews, and basic local SEO.
• Support restaurant openings, remodels, grand openings, and market-specific marketing initiatives.
• Coordinate with approved vendors, agencies, and Dunkin resources for creative and marketing needs.
• Monitor marketing performance, sales results, digital engagement, and campaign effectiveness.
• Support loyalty, CRM, and digital ordering initiatives to increase guest frequency.
• Manage local marketing calendars, budgets, requests, and documentation.
• Partner with Restaurant Managers and franchise leadership to identify opportunities to increase transactions.
• Maintain brand standards and ensure all local marketing activities follow Dunkin guidelines.
• Build relationships with schools, businesses, community organizations, and local partners.
• Stay current on local trends, competitors, community events, and opportunities to drive traffic.
• Provide regular marketing updates and recommendations to franchise leadership.

Skills

Local marketing

Social media

Marketing

Communication

Project management

Tools

Canva

Microsoft Office

Social media platforms

Email marketing tools

Job description

Dunkin is seeking a Marketing Specialist to support franchise operations in Powder Springs, GA by developing and executing local marketing initiatives that drive sales, guest engagement, and community awareness. You will collaborate with franchise leadership, restaurant teams, vendors, and Dunkin brand resources to ensure successful program execution.

Key tasks include creating digital content, managing local listings, and coordinating events.