Local Marketing Specialist: Drive Traffic and Loyalty

Dunkin' | ZSC Enterprises; Georgia; On-site; USD 42,000 - 64,000; Full time

Job summary

Dunkin is seeking a Marketing Specialist to support franchise operations in Georgia by developing and executing local marketing initiatives that drive sales, guest engagement, loyalty, and community awareness.

You will work with franchise leadership, restaurant teams, vendors, and Dunkin brand resources to ensure programs are executed effectively and on-brand. This role emphasizes hands-on marketing in a multi-unit restaurant environment.

Qualifications

• 2+ years of marketing, local marketing, social media, or restaurant/retail experience.
• Franchise, QSR, hospitality, or multi-unit experience is a plus.
• Strong communication, organization, and project-management skills.
• Experience with Canva, Microsoft Office, social media, and digital marketing platforms.
• Ability to analyze basic sales and marketing results and turn them into actionable ideas.
• Creative, proactive, and highly organized with strong follow-through.
• Comfortable working independently and collaborating with restaurant teams.
• Ability to travel between restaurants and attend local events as needed.

Responsibilities

• Develop and execute local marketing programs, promotions, partnerships, sponsorships, and community events.
• Create social media content, flyers, email campaigns, presentations, and other marketing materials.
• Manage local digital presence, including Google Business listings, hours, reviews, and basic local SEO.
• Support restaurant openings, remodels, grand openings, and market-specific marketing initiatives.
• Coordinate with approved vendors, agencies, and Dunkin resources for creative and marketing needs.
• Monitor marketing performance, sales results, digital engagement, and campaign effectiveness.
• Support loyalty, CRM, and digital ordering initiatives to increase guest frequency.
• Manage local marketing calendars, budgets, requests, and documentation.
• Partner with Restaurant Managers and franchise leadership to identify opportunities to increase transactions.
• Maintain brand standards and ensure all local marketing activities follow Dunkin guidelines.
• Build relationships with schools, businesses, community organizations, and local partners.
• Stay current on local trends, competitors, community events, and opportunities to drive traffic.
• Provide regular marketing updates and recommendations to franchise leadership.

Skills

Marketing experience

Communication skills

Organization skills

Project management

Tools

Canva

Microsoft Office

Social media

Digital marketing platforms

Job description

Dunkin is seeking a Marketing Specialist to support franchise operations in Georgia by developing and executing local marketing initiatives that drive sales, guest engagement, loyalty, and community awareness.

You will work with franchise leadership, restaurant teams, vendors, and Dunkin brand resources to ensure programs are executed effectively and on-brand. This role emphasizes hands-on marketing in a multi-unit restaurant environment.