Local Restaurant Marketing Lead

Dough Zone Restaurant Group; Bellevue (WA); On-site; USD 95,000 - 120,000; Full time

Benefits offered by this job

Salary range shown: $95,000-$120,000

Medical insurance

Vision insurance

Dental insurance

Paid sick leave

Paid time off

Paid holidays

401k retirement plan

Employee discount programs

Growth opportunities

Job summary

Dough Zone Restaurant Group in Bellevue, WA seeks a Field Marketing Manager to own local market strategy and execution. You thrive as a self-starter, work in a fast-paced environment, and drive projects from concept to completion with minimal oversight.

You will develop local marketing campaigns, manage budgets and vendor relationships, coordinate in-store events, and collaborate with Operations, Purchasing, Marketing, and store managers to grow revenue and foot traffic while maintaining brand

Qualifications

• Bachelor’s or master’s degree in marketing or related field.
• 4-8 years of local marketing in restaurant or food industry.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Organization skills and detail orientation is a must.
• Basic design skills with Canva to create localized marketing materials within established brand standards.
• Willingness to travel regularly across regional markets.
• Must be able to work independently and within a team environment, with minimal instructions.
• Solid knowledge of restaurant and marketing analytics tools (e.g., Google Analytics, Toast).
• Experience working with the press; creating special events; collaborating with influencers; and handling reputation management.
• Strong copywriting and editorial skills; experience writing press releases, media pitches, and branded content for restaurant or consumer audiences.

Responsibilities

• Develop and Implement Local Marketing Strategies: Develop comprehensive local marketing strategies, campaigns, and initiatives to drive foot traffic, generate revenue, increase on-site conversion, and ensure repeat business after departure.
• Performance Analysis: Track and analyze campaign performance using analytics tools and tracking systems to measure effectiveness and ROI on local campaigns, providing actionable insights to tweak campaign for optimal growth.
• Field Activation & Event Planning: Lead planning and execution of in-store events, pop-ups, community outreach, fundraisers, tastings and other events. Coordinate logistics and collaborate with operations.
• New Store Openings: Support new store opening projects from signage timeline and installation, storefront POS system setting, 3rd party account management and menu execution.
• Customer Feedback: Review Customer review reports on a weekly basis and provide improvement recommendations to store-front teams.
• Budget & Vendor Management: Develop and manage the local marketing budget. Oversee vendor and agency relationships to ensure quality and cost-effectiveness.
• Highly Collaborative: Maintain good working relationship and coordination with Operations, Purchasing, Marketing, and local restaurant managers to understand their goals and objectives and provide strategic guidance.
• Monitor Sales Performance: Complete routine data pulls and reports on all restaurant-related metrics, including revenue, store performance, customer behavior, etc.
• Graphic Design & Brand Consistency: Create or Adapt local marketing materials using brand-approved templates. Ensure regional market efforts align with Dough Zone's brand standards and local regulations.
• Local PR Efforts: Write press releases, event recaps, and pitch emails tailored to local media and community outlets.

Skills

Local marketing

SEO/SEM

Digital campaigns

Brand management

Analytics

Copywriting

Education

Bachelor’s or master’s degree in marketing

Tools

Google Analytics

Toast

Canva

Job description

Dough Zone Restaurant Group in Bellevue, WA seeks a Field Marketing Manager to own local market strategy and execution. You thrive as a self-starter, work in a fast-paced environment, and drive projects from concept to completion with minimal oversight.

You will develop local marketing campaigns, manage budgets and vendor relationships, coordinate in-store events, and collaborate with Operations, Purchasing, Marketing, and store managers to grow revenue and foot traffic while maintaining brand