Local Marketing Manager – Restaurant Growth and Events

Dough Zone USA; Washington (District of Columbia); On-site; USD 95,000 - 120,000; Full time

Benefits offered by this job

Medical insurance (vision, dental)

Paid Sick leave

Paid Time-off

Paid Holidays

401k retirement plan

Employee Discount Programs

E-Verify program

Job summary

Dough Zone USA is seeking a skilled Local Marketing Lead to drive community-focused campaigns in the Washington region. You will develop strategies, analyze ROI, plan events, and support new store openings to grow foot traffic and revenue.

The ideal candidate has 4–8 years of local marketing in the restaurant sector, strong SEO/SEM, copywriting, and a knack for creative, brand-aligned materials. Travel and collaboration with ops, purchasing, and media are essential.

Qualifications

• 4–8 years of local marketing in restaurant or food industry.
• Experience leading SEO/SEM, email, social media and display advertising campaigns.
• Strong copywriting and editorial skills for press releases, media pitches, and branded content.
• Analytical mindset with marketing analytics tools experience.
• Willingness to travel regularly across regional markets.
• Ability to work independently and in a team environment.
• Basic design skills using Canva.
• Excellent organization and attention to detail.

Responsibilities

• Develop and Implement Local Marketing Strategies to drive foot traffic and revenue.
• Performance Analysis: track and analyze campaign ROI using analytics tools.
• Field Activation & Event Planning: lead in-store events, pop-ups, and community outreach.
• Support new store openings: signage timelines, POS setup, third-party accounts, and menu execution.
• Review customer feedback and provide improvement recommendations.
• Develop and manage the local marketing budget and oversee vendor relationships.
• Coordinate with Operations, Purchasing, Marketing, and store managers to align goals.
• Run data pulls and reports on restaurant metrics (revenue, performance, customer behavior).
• Create or adapt marketing materials using brand templates and align with regulations.
• Write press releases, event recaps, and media pitches to local outlets.

Skills

Local marketing leadership

SEO/SEM campaigns

Email marketing

Social media campaigns

Copywriting

Analytics tools

Canva design

Brand compliance

Education

Bachelor’s or Master’s in Marketing

Tools

Google Analytics

Toast

Marketing databases

Job description

Dough Zone USA is seeking a skilled Local Marketing Lead to drive community-focused campaigns in the Washington region. You will develop strategies, analyze ROI, plan events, and support new store openings to grow foot traffic and revenue.

The ideal candidate has 4–8 years of local marketing in the restaurant sector, strong SEO/SEM, copywriting, and a knack for creative, brand-aligned materials. Travel and collaboration with ops, purchasing, and media are essential.