Restaurant Local Marketing Lead

Doherty Enterprises; Allendale (NJ); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health care benefits

401(k) with company match

Paid time off

Job summary

Doherty Enterprises in New Jersey is hiring a Marketing Manager to drive guest traffic and sales for our restaurant brands. The role is hands-on and will develop local campaigns, partner with the operations team, and promote promotions that connect restaurants with guests in our markets.

The position requires 50-75% in-restaurant presence, occasional evenings/weekends, and use of a personal vehicle with mileage reimbursement.

Qualifications

• Bachelor’s degree in Marketing, Public Relations or related field.
• 3+ years field marketing experience in the Restaurant, Beverage, Hospitality, or Retail industry preferred.
• Graphic Design, HTML, Social Digital experience/proficiency a plus.
• Proficiency in back office use of hospitality platforms such as Open Table and other reservation systems a plus.
• Multi-unit / site support strongly preferred.

Responsibilities

• Analyze marketing performance, consumer insights, competitive activity, and market trends to develop strategic recommendations that drive sales, traffic, and brand growth.
• Lead the planning, execution, and optimization of local marketing campaigns to maximize awareness, guest engagement, and business results.
• Build strong partnerships with internal stakeholders to align marketing initiatives with operations, guest, and business objectives.
• Collaborate with Operations to identify and develop community partnerships, sponsorships, and business-to-business opportunities that increase brand visibility, guest traffic, and local market presence.
• Create, distribute, and evaluate marketing collateral and promotional materials to ensure effectiveness, brand consistency, and guest appeal.
• Develop and execute marketing strategies for new restaurant openings, re-openings, remodels, and key brand initiatives.
• Serve as a marketing subject matter expert, providing strategic guidance, education, and best practices to field leadership teams.
• Create targeted marketing plans for underperforming or opportunity restaurants, leveraging data, insights, and localized marketing tactics to drive sales growth.
• Lead local social media strategy, content planning, and guest engagement initiatives while supporting growth of guest databases and digital audiences.
• Coordinate and execute public relations and earned media strategies in partnership with the Director of Marketing and agency partners.
• Manage the accuracy, presentation, and marketing effectiveness of menus and promotional materials, ensuring alignment with brand strategy and positioning.
• Ensure brand standards, messaging, and visual identity are consistently represented across all local marketing programs and communications.
• Direct creative development with internal design resources and external agencies to produce compelling, on-brand marketing and advertising materials.
• Support menu launches, limited-time offers, and promotional campaigns by developing marketing plans and execution strategies that drive awareness and guest participation.
• Measure, analyze, and communicate campaign performance through ROI reporting, guest metrics, and actionable marketing insights.
• Develop and manage annual promotional calendars, optimizing performance to achieve business objectives.
• Maximize marketing budget allocation through data-driven decision making, analysis, and resource prioritization.
• Participate in cross-functional projects that support brand growth, guest experience, digital innovation, and business development.
• Represent the brand at community, promotional, and special events as needed, including occasional evenings and weekends.

Skills

Field marketing

Public relations

Digital marketing

Communication

Data-driven decision making

Education

Bachelor’s Degree in Marketing/Public Relations

Tools

OpenTable

Microsoft Office

Social media platforms

Job description

Doherty Enterprises in New Jersey is hiring a Marketing Manager to drive guest traffic and sales for our restaurant brands. The role is hands-on and will develop local campaigns, partner with the operations team, and promote promotions that connect restaurants with guests in our markets.

The position requires 50-75% in-restaurant presence, occasional evenings/weekends, and use of a personal vehicle with mileage reimbursement.