Field Marketing Manager (WA - Bellevue)

Dough Zone USA; Washington (District of Columbia); On-site; USD 95,000 - 120,000; Full time

Benefits offered by this job

Medical insurance (vision, dental)

Paid Sick leave

Paid Time-off

Paid Holidays

401k retirement plan

Employee Discount Programs

E-Verify program

Job summary

Dough Zone USA is seeking a skilled Local Marketing Lead to drive community-focused campaigns in the Washington region. You will develop strategies, analyze ROI, plan events, and support new store openings to grow foot traffic and revenue.

The ideal candidate has 4–8 years of local marketing in the restaurant sector, strong SEO/SEM, copywriting, and a knack for creative, brand-aligned materials. Travel and collaboration with ops, purchasing, and media are essential.

Qualifications

• 4–8 years of local marketing in restaurant or food industry.
• Experience leading SEO/SEM, email, social media and display advertising campaigns.
• Strong copywriting and editorial skills for press releases, media pitches, and branded content.
• Analytical mindset with marketing analytics tools experience.
• Willingness to travel regularly across regional markets.
• Ability to work independently and in a team environment.
• Basic design skills using Canva.
• Excellent organization and attention to detail.

Responsibilities

• Develop and Implement Local Marketing Strategies to drive foot traffic and revenue.
• Performance Analysis: track and analyze campaign ROI using analytics tools.
• Field Activation & Event Planning: lead in-store events, pop-ups, and community outreach.
• Support new store openings: signage timelines, POS setup, third-party accounts, and menu execution.
• Review customer feedback and provide improvement recommendations.
• Develop and manage the local marketing budget and oversee vendor relationships.
• Coordinate with Operations, Purchasing, Marketing, and store managers to align goals.
• Run data pulls and reports on restaurant metrics (revenue, performance, customer behavior).
• Create or adapt marketing materials using brand templates and align with regulations.
• Write press releases, event recaps, and media pitches to local outlets.

Skills

Local marketing leadership

SEO/SEM campaigns

Email marketing

Social media campaigns

Copywriting

Analytics tools

Canva design

Brand compliance

Education

Bachelor’s or Master’s in Marketing

Tools

Google Analytics

Toast

Marketing databases

Job description

Dough Zone is a fast-growing restaurant group in Bellevue, WA, specializing in authentic Chinese comfort foods. Since opening our first location over 10 years ago, we’ve expanded rapidly across multiple markets while staying true to our core mission: delivering high quality, freshly made cuisine. We continue to grow our footprint and strengthen our brand presence through innovation, community engagement, and a commitment to consistency and quality.

Key Responsibilities

• Develop and Implement Local Marketing Strategies: Develop comprehensive local marketing strategies, campaigns, and initiatives to drive foot traffic, generate revenue, increase on-site conversion, and ensure repeat business after departure. Identify stores with low sales volume and develop promotion campaign/activities to assist stores in achieving positive results.
• Performance Analysis: Track and analyze campaign performance using analytics tools and tracking systems to measure effectiveness and return on investment (ROI) on local campaigns, providing actionable insights to tweak campaign for optimal growth.
• Field Activation & Event Planning: Lead planning and execution of in-store events, pop-ups, community outreach, fundraisers, tastings and other events. Coordinate logistics and collaborate with operations.
• Support new store opening projects from signage timeline and installation, storefront POS system setting, 3rd party account management and menu execution.
• Customer Feedback: Review Customer review reports on a weekly basis and provide improvement recommendations to store-front teams.
• Develop and manage the local marketing budget. Oversee vendor and agency relationships (e.g., signage, printing, etc) to ensure quality and cost-effectiveness.
• Maintain good working relationship and coordination with Operations, Purchasing, Marketing, and local restaurant managers to understand their goals and objectives and provide strategic guidance.
• Complete routine data pulls and reports on all restaurant-related metrics, including but not limited to revenue, store performance, customer behavior, etc.
• Create or Adapt local marketing materials such as posters, flyers, table tents and digital assets using brand-approved templates. Ensure that regional market efforts align with Dough Zone’s brand standards and local regulations.
• Write press releases, event recaps, and pitch emails tailored to local media and community outlets. Develop relationships with media to secure coverage for new store openings, local events, and community initiatives.

Qualifications

• Bachelor’s or master’s degree in marketing or a related field.Preferably
• 4-8 years of local marketing in restaurant or food industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Organization skills and detail orientation is a must
• Basic design skills with experience using tools like Canva to create localized marketing materials within established brand standards
• Willingness to travel regularly across regional markets.
• Must be able to work independently and within a team environment, with minimal instructions
• Solid knowledge of restaurant and marketing analytics tools (e.g. Google Analytics, Toast)
• Experience working with the press; creating special events; collaborating with influencers; and handling reputation management.
• Strong copywriting and editorial skills; experience writing press releases, media pitches, and branded content for restaurant or consumer audiences.

Be our partners and enjoy these with us:

Benefits

• Salary ranges: $95,000 - $120,000 per year
• Medical insurance, vision insurance, dental insurance based on full-time work status
• Paid Sick leave: 1 hour of paid sick leave for every 40 hours
• Paid Time-off: 10 days per year
• Paid Holidays: 9Paid Holidays per year
• 401k retirement plan based on full-time work status
• Employee Discount Programs
• Opportunities for growth and career advancement*Dough Zone USA and Moji Food participate in the E-Verify program to confirm the employment eligibility of all newly hired employees.

Dough Zone USA and Moji Food are committed to creating a diverse work environment and are proud to be an equal employment opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Dough Zone USA and Moji Food participate in the E-Verify program to confirm the employment eligibility of all newly hired employees.