Local Marketing Specialist: Drive Store Traffic

Dukin; Jonesboro (GA); On-site; USD 45,000 - 60,000; Full time

Job summary

Dunkin in Jonesboro, GA is seeking a Marketing Specialist to develop and execute local marketing initiatives that drive sales, guest engagement, loyalty, and community awareness. You will collaborate with franchise leadership, restaurant teams, vendors, and Dunkin brand resources to ensure successful implementation.

Key duties include creating social media content, managing local digital presence, supporting openings and remodels, and coordinating with vendors to deliver effective campaigns.

Qualifications

• 2+ years of marketing, local marketing, social media, or restaurant/retail experience preferred.
• Franchise, QSR, hospitality, or multi-unit experience is a plus.
• Strong communication, organization, and project-management skills.
• Experience with Canva, Microsoft Office, social media, and digital marketing platforms.
• Ability to analyze basic sales and marketing results and turn them into actionable ideas.

Responsibilities

• Develop and execute local marketing programs, promotions, partnerships, sponsorships, and community events.
• Create social media content, flyers, email campaigns, presentations, and other marketing materials.
• Manage local digital presence, including Google Business listings, hours, reviews, and basic local SEO.
• Support restaurant openings, remodels, grand openings, and market-specific marketing initiatives.
• Coordinate with approved vendors, agencies, and Dunkin resources for creative and marketing needs.
• Monitor marketing performance, sales results, digital engagement, and campaign effectiveness.
• Support loyalty, CRM, and digital ordering initiatives to increase guest frequency.
• Manage local marketing calendars, budgets, requests, and documentation.
• Partner with Restaurant Managers and franchise leadership to identify opportunities to increase transactions.
• Maintain brand standards and ensure all local marketing activities follow Dunkin guidelines.
• Build relationships with schools, businesses, community organizations, and local partners.
• Stay current on local trends, competitors, community events, and opportunities to drive traffic.
• Provide regular marketing updates and recommendations to franchise leadership.

Skills

Social media

Marketing strategy

Project management

Communication

Organizational skills

Team collaboration

Tools

Canva

Microsoft Office

Google Business Profile

Job description

Dunkin in Jonesboro, GA is seeking a Marketing Specialist to develop and execute local marketing initiatives that drive sales, guest engagement, loyalty, and community awareness. You will collaborate with franchise leadership, restaurant teams, vendors, and Dunkin brand resources to ensure successful implementation.

Key duties include creating social media content, managing local digital presence, supporting openings and remodels, and coordinating with vendors to deliver effective campaigns.