Local Marketing & Community Growth Specialist

Dunkin' Donuts; Stockbridge (GA); On-site; USD 42,000 - 62,000; Full time

Job summary

Dunkin' Donuts in Stockbridge, GA is seeking a Marketing Specialist to develop local campaigns that boost sales, guest engagement, loyalty, and community awareness, while maintaining brand standards.

You will work with restaurant teams, vendors, and Dunkin brand resources to implement social content, promotions, events, and local partnerships.

This role requires 2+ years in local marketing, strong communication and organization, and willingness to travel between locations to drive traffic.

Qualifications

• 2+ years of marketing or local marketing experience in hospitality or retail.
• Experience with restaurant/retail or franchise marketing is a plus.
• Strong written and verbal communication skills.
• Ability to manage multiple projects and deadlines.
• Experience with Canva, MS Office, and digital marketing platforms.
• Willingness to travel between locations as needed.

Responsibilities

• Develop and execute local marketing programs, promotions, partnerships, sponsorships, and community events.
• Create social media content, flyers, email campaigns, presentations, and other marketing materials.
• Manage local digital presence, including Google Business listings, hours, reviews, and basic local SEO.
• Support restaurant openings, remodels, grand openings, and market-specific marketing initiatives.
• Coordinate with approved vendors, agencies, and Dunkin resources for creative and marketing needs.
• Monitor marketing performance, sales results, digital engagement, and campaign effectiveness.
• Support loyalty, CRM, and digital ordering initiatives to increase guest frequency.
• Manage local marketing calendars, budgets, requests, and documentation.
• Partner with Restaurant Managers and franchise leadership to identify opportunities to increase transactions.
• Maintain brand standards and ensure all local marketing activities follow Dunkin guidelines.
• Build relationships with schools, businesses, community organizations, and local partners.
• Stay current on local trends, competitors, community events, and opportunities to drive traffic.
• Provide regular marketing updates and recommendations to franchise leadership.

Skills

Local marketing

Social media

Communication

Organization

Project management

Marketing analytics

Travel readiness

Tools

Canva

Microsoft Office

Digital marketing platforms

Job description

Dunkin' Donuts in Stockbridge, GA is seeking a Marketing Specialist to develop local campaigns that boost sales, guest engagement, loyalty, and community awareness, while maintaining brand standards.

You will work with restaurant teams, vendors, and Dunkin brand resources to implement social content, promotions, events, and local partnerships.

This role requires 2+ years in local marketing, strong communication and organization, and willingness to travel between locations to drive traffic.