Local Marketing Specialist - Drive Traffic & Loyalty

Dunkin' Donuts; Marietta (GA); Hybrid; USD 45,000 - 65,000; Full time

Job summary

Dunkin' Donuts in Marietta, GA is seeking a Marketing Specialist to support franchise operations by developing and executing local marketing initiatives that drive sales, guest engagement, loyalty, and community awareness. You will work closely with franchise leadership, restaurant teams, vendors, and Dunkin brand resources to ensure programs are effectively executed and stay on brand.

Ideal candidates bring hands-on marketing experience in local markets, strong communication, and the ability to

Qualifications

• 2+ years in marketing or local marketing roles.
• Experience with restaurants or retail is a plus.
• Strong communication and project management skills.

Responsibilities

• Develop and execute local marketing programs, promotions, partnerships, and events.
• Create social media content and marketing materials.
• Manage local digital presence, including listings and basic local SEO.
• Support openings, remodels, and market-specific initiatives.
• Coordinate with vendors and Dunkin resources for creative needs.
• Monitor performance and campaign effectiveness.
• Support loyalty, CRM, and digital ordering initiatives to boost visits.
• Maintain brand standards and document marketing activities.
• Build relationships with schools, businesses, and community groups.
• Stay current on local trends and opportunities to drive traffic.

Skills

Local marketing

Social media

Campaign planning

Vendor coordination

Tools

Canva

Microsoft Office

Digital marketing platforms

Job description

Dunkin' Donuts in Marietta, GA is seeking a Marketing Specialist to support franchise operations by developing and executing local marketing initiatives that drive sales, guest engagement, loyalty, and community awareness. You will work closely with franchise leadership, restaurant teams, vendors, and Dunkin brand resources to ensure programs are effectively executed and stay on brand.

Ideal candidates bring hands-on marketing experience in local markets, strong communication, and the ability to