Local Advertising Strategist — Multi-Platform Campaigns

Comcast (CC) of Willow Grove; Towson (MD); On-site; USD 60,000 - 90,000; Full time

Job summary

Comcast Advertising is seeking a sales professional to manage and grow a portfolio of local clients, driving revenue growth and expanding relationships through integrated, multi‑platform advertising solutions across linear, streaming and digital channels.

You will apply market insights and campaign data to design data‑informed strategies, serving as a consultative partner and presenting customized media plans that align with client objectives and measurable outcomes.

Qualifications

• High school diploma or GED required.
• Experience in sales or advertising preferred.
• Strong communication and relationship-building skills.

Responsibilities

• Prospect, develop and maintain local client relationships to achieve revenue targets.
• Analyze client needs and design data-informed, multi-platform advertising strategies.
• Present and execute customized media plans aligned to business objectives.
• Collaborate cross-functionally to ensure successful campaign execution and delivery.
• Maintain accurate forecasting, reporting, and pipeline tracking.
• Use attribution insights to optimize campaigns and support consultative selling.
• Prioritize territory and accounts based on local market dynamics.
• Apply cross-platform media planning across TV, streaming, and digital channels.
• Track campaign performance and interpret reporting insights.
• Develop proposals and deliver effective client presentations.
• Apply a strong consultative selling approach.
• Handle objections and resolve client challenges effectively.
• Manage relationships and build client trust.
• Communicate effectively across clients and internal teams.

Skills

Advertising

Business

Communication

Marketing

Relationship Management

Revenue

Strategic Objectives

Education

High School Diploma / GED

Job description

Comcast Advertising is seeking a sales professional to manage and grow a portfolio of local clients, driving revenue growth and expanding relationships through integrated, multi‑platform advertising solutions across linear, streaming and digital channels.

You will apply market insights and campaign data to design data‑informed strategies, serving as a consultative partner and presenting customized media plans that align with client objectives and measurable outcomes.