Local Advertising Account Executive | Multi-Platform Growth

FOX 17 News- WXMI; Grand Rapids (MI); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Uncapped sales commission

Monthly mileage allowance

Extensive SSP training

Full medical, dental and vision

Job summary

FOX 17 News- WXMI in Grand Rapids, Michigan seeks an Account Executive, Local to join our sales team. You’ll serve as a trusted advisor to local and regional businesses, delivering multi-platform advertising solutions including OTT, social media, broadcast TV and digital display.

You’ll prospect, analyze needs, present customized campaigns, negotiate rates, and close deals while leveraging ratings data and market trends. Strong communication and relationship-building are required.

Qualifications

• BS/BA in related discipline preferred or equivalent years of experience.
• Generally 2+ years of proven sales success preferred.
• Experience in strategic account management, broadcast ratings and digital execution preferred.
• Valid driver's license, good driving record, and ability to provide proof of insurance with company required insurance limits.

Responsibilities

• Sell advertising solutions to local and regional businesses and advertising agencies.
• Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on investment.
• Facilitate the customer's ability to take advantage of the full array of digital marketing options available.
• Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers.
• Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with advertising agencies to maximize revenue and develop custom solutions for new advertisers.
• Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals.
• Perform client services, including media avail negotiations, presentation preparation, delivery and execution, copy writing, credit applications and collection of revenue due.
• Effectively manage a sales funnel by CRM systems, monitoring and achieving KPIs and activity levels.
• Contribute to the creative development of campaigns through client communication and needs analysis, storyboard and concept creation, and production assistance.
• Build and maintain strong client relationships, including entertaining prospective and existing clients.
• Perform routine administrative functions of a media salesperson including makegood resolution and updating CRM with activity and revenue status.

Skills

Sales experience

Account management

CRM proficiency

Communication skills

Negotiation

Digital advertising knowledge

Education

BS/BA in related discipline

Tools

Microsoft Office

Google Workspace

CRM software

Job description

FOX 17 News- WXMI in Grand Rapids, Michigan seeks an Account Executive, Local to join our sales team. You’ll serve as a trusted advisor to local and regional businesses, delivering multi-platform advertising solutions including OTT, social media, broadcast TV and digital display.

You’ll prospect, analyze needs, present customized campaigns, negotiate rates, and close deals while leveraging ratings data and market trends. Strong communication and relationship-building are required.