Live Entertainment Marketing Lead

Trilith LIVE; Fayetteville (GA); On-site; USD 65,000 - 90,000; Full time

Job summary

Trilith LIVE in Fayetteville, GA seeks an experienced Marketing Manager to lead strategic marketing, advertising, and promotional initiatives across a diverse live entertainment portfolio. You will drive ticket sales, increase event visibility, and strengthen the Trilith LIVE brand through data-driven campaigns.

Responsibilities include developing annual marketing plans, directing media buys, coordinating with promoters and agencies, managing social media, email campaigns, and website content,

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, or related field.
• 5+ years of experience developing and executing marketing and advertising initiatives for live entertainment, with venue marketing experience strongly preferred.
• Experience developing and executing media buys.
• Experience managing and optimizing a comprehensive online brand presence.
• Working knowledge of marketing metrics, analytics, and measurement tools.
• Strong ability to prioritize multiple projects, manage deadlines, and work effectively in a fast-paced, deadline-driven environment.
• Excellent organizational skills with strong attention to detail, accuracy, and follow-through.
• Flexibility to work a variable schedule, including evenings, weekends, and holidays based on event schedules and business needs.
• Proficiency with Microsoft Office Suite and Adobe Creative Cloud applications.

Responsibilities

• Lead development and execution of strategic marketing, advertising, and promotional initiatives to drive ticket sales and brand visibility.
• Collaborate with promoters to plan venue campaigns and promote events.
• Develop and execute media buying initiatives and campaigns with media partners.
• Provide strategic direction for social media, email marketing, and website content to drive attendance and fan engagement.
• Manage marketing assets for events.
• Develop relationships with third-party partners to enable promotional activities.
• Coordinate with external advertising agencies to support event promotion and ticket sales.
• Partner with Box Office to maximize ticketing promotions.
• Support wider institutional venue marketing and PR efforts as needed.
• Create annual marketing plan and budget in partnership with Assistant General Manager.
• Analyze performance metrics and ROI and adjust strategies accordingly.
• Participate in marketing initiative calls and collaboration efforts to share best practices.

Skills

Marketing strategy

Media buying

Brand management

Analytics

Project management

Education

Bachelor’s degree in Marketing, Advertising, Communications, or related field

Tools

Adobe Creative Cloud

Microsoft Office Suite

SharePoint

Job description

Trilith LIVE in Fayetteville, GA seeks an experienced Marketing Manager to lead strategic marketing, advertising, and promotional initiatives across a diverse live entertainment portfolio. You will drive ticket sales, increase event visibility, and strengthen the Trilith LIVE brand through data-driven campaigns.

Responsibilities include developing annual marketing plans, directing media buys, coordinating with promoters and agencies, managing social media, email campaigns, and website content,