MARKETING MANAGER

Trilith LIVE; Fayetteville (GA); On-site; USD 65,000 - 90,000; Full time

Job summary

Trilith LIVE in Fayetteville, GA seeks an experienced Marketing Manager to lead strategic marketing, advertising, and promotional initiatives across a diverse live entertainment portfolio. You will drive ticket sales, increase event visibility, and strengthen the Trilith LIVE brand through data-driven campaigns.

Responsibilities include developing annual marketing plans, directing media buys, coordinating with promoters and agencies, managing social media, email campaigns, and website content,

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, or related field.
• 5+ years of experience developing and executing marketing and advertising initiatives for live entertainment, with venue marketing experience strongly preferred.
• Experience developing and executing media buys.
• Experience managing and optimizing a comprehensive online brand presence.
• Working knowledge of marketing metrics, analytics, and measurement tools.
• Strong ability to prioritize multiple projects, manage deadlines, and work effectively in a fast-paced, deadline-driven environment.
• Excellent organizational skills with strong attention to detail, accuracy, and follow-through.
• Flexibility to work a variable schedule, including evenings, weekends, and holidays based on event schedules and business needs.
• Proficiency with Microsoft Office Suite and Adobe Creative Cloud applications.

Responsibilities

• Lead development and execution of strategic marketing, advertising, and promotional initiatives to drive ticket sales and brand visibility.
• Collaborate with promoters to plan venue campaigns and promote events.
• Develop and execute media buying initiatives and campaigns with media partners.
• Provide strategic direction for social media, email marketing, and website content to drive attendance and fan engagement.
• Manage marketing assets for events.
• Develop relationships with third-party partners to enable promotional activities.
• Coordinate with external advertising agencies to support event promotion and ticket sales.
• Partner with Box Office to maximize ticketing promotions.
• Support wider institutional venue marketing and PR efforts as needed.
• Create annual marketing plan and budget in partnership with Assistant General Manager.
• Analyze performance metrics and ROI and adjust strategies accordingly.
• Participate in marketing initiative calls and collaboration efforts to share best practices.

Skills

Marketing strategy

Media buying

Brand management

Analytics

Project management

Education

Bachelor’s degree in Marketing, Advertising, Communications, or related field

Tools

Adobe Creative Cloud

Microsoft Office Suite

SharePoint

Job description

Trilith LIVE is designed to host concerts, live audience productions, conventions, corporate meetings, performing arts, tradeshows, exhibitions, special events, and more. Spanning 530,000 square feet, Trilith LIVE features a 2,800-seat theater, 50,000 square feet of sound stages, multi-purpose meeting rooms, support space, dressing rooms, green rooms, production offices, suites, wardrobe, audience holding areas, outdoor plaza areas, full-service catering and concessions, box office, and a 730-space parking deck.

Trilith LIVE is seeking an experienced Marketing Manager to lead the development and execution of strategic marketing, advertising, and promotional initiatives designed to drive ticket sales, increase event visibility, and strengthen the Trilith LIVE brand. This role will be responsible for creating and implementing comprehensive strategies across a diverse portfolio of live entertainment programming, including concerts, family shows, comedy, theatrical performances, and special events. The Marketing Manager will play a key role in maximizing attendance, expanding audience engagement, and driving results through innovative campaigns, effective media strategies, and data-driven marketing efforts.

Responsibilities

• Keep the mission, vision and values of Trilith LIVE at the forefront of decision making and action; build strategic and collaborative relationships and interact with others in a way that builds confidence and trust; provide excellent customer service by taking action to accomplish objectives, maintain high levels of work and productivity by generating innovative solutions to work situations.
• Collaborate closely with promoters to create and implement venue marketing campaigns to plan and promote entertainment events.
• Develop and execute media buying initiatives, negotiate with media partners to maximize advertising reach and effectiveness; create and implement creative ticket trade proposals and campaigns.
• Provide strategic direction and oversight to marketing staff in the development and execution of social media campaigns, email marketing initiatives, promotional strategies, and website content designed to drive ticket sales, increase fan engagement, and strengthen brand awareness.
• Manage marketing assets for events.
• Develop and maintain relationships with third-party partners to create promotional activities.
• Collaborate with external advertising agency to develop and execute marketing assets that support event promotion, brand visibility, and ticket sales initiatives.
• Partner with the Box Office to develop and execute ticketing promotional campaigns that drive sales and maximize event attendance.
• Support institutional venue marketing and public relations efforts for initiatives and announcements beyond event activities.
• Create annual marketing plan and budget in partnership with Assistant General Manager.
• Responsible for achieving established marketing goals and objectives while assisting in the development of strategic marketing initiatives to support organizational priorities.
• Manage charitable ticket donation programs.
• Create and implement grassroots initiatives.
• Monitor emerging event marketing trends and venue industry best practices, leveraging insights to develop and implement strategies that optimize marketing effectiveness, audience engagement, and event performance.
• Analyze performance metrics and adjust strategies based on trends, audience engagement, and return on investment (ROI).
• Actively participate in marketing initiative calls and collaboration efforts to align with strategies and share best practices.
• Perform other duties and responsibilities as assigned.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field required; equivalent relevant professional experience may be considered.
• 5+ years of experience developing and executing marketing and advertising initiatives for live entertainment, with venue marketing experience strongly preferred.
• Experience developing and executing media buys.
• Experience managing and optimizing a comprehensive online brand presence.
• Working knowledge of marketing metrics, analytics, and measurement tools.
• Strong ability to prioritize multiple projects, manage deadlines, and work effectively in a fast-paced, deadline-driven environment.
• Excellent organizational skills with strong attention to detail, accuracy, and follow-through.
• Flexibility to work a variable schedule, including evenings, weekends, and holidays based on event schedules and business needs.
• Demonstrated proficiency with Microsoft Office Suite, including Word, Excel, PowerPoint, SharePoint, and Outlook.
• Proficiency with Adobe Creative Cloud applications and digital content creation tools.

DEMANDS / WORK ENVIRONMENT

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is regularly required to sit, talk, hear, walk, stand, use fingers and hands with dexterity, feel and reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision and ability to adjust focus. The noise level in the work environment is typically low to moderate.

Trilith LIVE is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.