Live Commerce Operations Lead — 24/7 Streaming & Talent

Jobtailor

Massachusetts

On-site

USD 110,000 - 150,000

Full time

14 days+

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Job summary

Jobtailor is seeking a Live Commerce Operations Lead to own end-to-end TikTok Shop livestreams from calendar planning to product rotation and performance tracking.

You will recruit and onboard hosts, build SOPs, manage studio logistics, and align cross-functional teams to maximize GMV, CAC, and new customer acquisition while maintaining brand compliance across campaigns.

Qualifications

2+ years in live commerce, DTC/retail ops, or e-commerce with hands-on TikTok Shop livestreams.
Experience running scalable, always-on operations (24/7 coverage, shifts, studio).
Experience managing external talent, agencies, or vendors with negotiated rates.
Strong analytical ability; own GMV, CAC, conversion metrics and drive decisions.
Cross-functional collaboration to align marketing, creator, and category stakeholders.
Beauty/wellness category experience with compliance/safety awareness.
Proven track record building or scaling live/content ops from the ground up.
Comfort with ambiguity and rapid iteration to improve formats and outcomes.
Ability to craft engaging livestreams that are watchable and shoppable.

Responsibilities

Own the end-to-end 24/7 live streaming calendar, ensuring host coverage and product rotation
Build and maintain SOPs for pre-show setup, on-air execution, and post-show wrap-up for consistent quality
Manage studio logistics — equipment, lighting, product staging, inventory — to keep streams smooth
Serve as escalation point for in-the-moment issues during live broadcasts
Recruit, onboard, and manage a roster of live hosts and creators; balance in-house and external talent
Develop host training materials and scripts reflecting brand voice and compliance guardrails
Set and monitor host performance standards; coach based on conversion, watch time, engagement
Coordinate talent scheduling, contracts, and payment workflows
Own livestream GMV and new customer acquisition targets; translate priorities into show strategy
Partner with Senior Manager of TikTok Shop to optimize airtime for products and offers
Test show formats and pricing mechanics to drive conversion and scale successful approaches
Build and deliver regular reports on studio performance (GMV, CAC, new customer trends) to leadership
Align livestream calendars with broader campaign moments and cross-team campaigns
Coordinate promotion, product drops, and creator-driven traffic across teams

Skills

Live commerce management

Talent recruitment

Onboarding and coaching

Performance analytics

Cross-functional collaboration

Studio logistics

Operational strategy

Content production

SOP development

Problem-solving

Tools

TikTok Shop

Studio equipment management

Inventory management systems

Job description

• Own the end-to-end 24/7 live streaming calendar, ensuring appropriate host coverage and product rotation
• Build and maintain SOPs for pre-show setup, on-air execution, and post-show wrap-up so quality stays consistent regardless of who's on shift
• Manage studio logistics — equipment, lighting, product staging, inventory availability — to keep every stream running smoothly
• Serve as the point of escalation for in-the-moment issues (technical, host, or product-related) during live broadcasts
• Recruit, onboard, and manage a roster of live hosts and creators, balancing in-house talent with external agency-sourced hosts
• Develop host training materials and scripts that reflect Beam's brand voice, tone, and compliance guardrails (careful avoidance of medical claims, health violations, etc.)
• Set and monitor host performance standards, providing coaching based on conversion, watch time, and engagement data
• Coordinate talent scheduling, contracts, and payment workflows
• Own livestream GMV and new customer acquisition targets, and translate priorities into live show strategy, including product pushes
• Partner with the Senior Manager of TikTok Shop to prioritize which products, bundles, and offers get airtime based on inventory, margin, and strategic priority
• Continuously test show formats, pricing/discount mechanics, and hosting styles to identify what drives conversion, and scale what works
• Build and deliver regular reporting on studio performance — narrative-style updates covering GMV, CAC, and new customer trends — to leadership and cross-functional stakeholders
• Partner with the Senior Manager of TikTok Shop, Operations and the Creator Program team to align livestream calendars with broader campaign moments (e.g., Summer Glow Up)
• Work with teams to ensure livestream promotion, product drops, and creator-driven traffic are coordinated rather than siloed

Requirements

2+ years of experience in live commerce, retail/DTC operations, content production, or e-commerce platform management, with direct, hands-on experience running or managing livestreams specifically on TikTok Shop
Experience managing a scalable, always-on operation (24/7 coverage, shift-based staffing, or studio/production environments)
Experience managing external talent, agencies, or vendor relationships, including negotiating rates and setting performance expectations
Strong analytical ability — comfortable owning GMV, CAC, and conversion metrics, and turning performance data into operational decisions
Excellent cross-functional collaboration skills; able to align marketing, creator, and category stakeholders around a shared calendar and set of priorities
Experience in the beauty, wellness, or supplement category, with sensitivity to compliance and claims guardrails
A track record of building or scaling a live/content operations function from the ground up
Comfortable with ambiguity and fast iteration — someone who can build the plane while flying it
Strong instincts for what makes a livestream watchable and shoppable, not just technically functional.

Core Competencies

Demonstrates expertise in managing live commerce operations, including talent recruitment, performance monitoring, and studio logistics. Proficient in analyzing metrics such as GMV and CAC to drive strategic decisions and enhance livestream effectiveness.

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