TikTok Operations Specialist

SUNNY DISTRIBUTOR INC.; California (MO); On-site; USD 70,000 - 100,000; Full time

Job summary

Sunny Health & Fitness is seeking a TikTok Shop Operations Specialist to own the day-to-day health and performance of our TikTok Shop presence. This hands-on role requires deep Seller Center knowledge and a passion for platform mechanics, ensuring every moving part stays in good standing.

You will optimize PDPs for SEO, manage campaigns and affiliate outreach, and coordinate with teams to drive growth and discoverability across TikTok Shop.

Qualifications

• 1–2+ years of hands-on TikTok Shop experience in Seller Center.
• Knowledge of TikTok Shop health scoring and policy violation resolution.
• Experience optimizing PDPs for TikTok Shop SEO and keyword research.
• Strong Excel or Google Sheets skills for tracking.
• Bilingual English/Spanish is a plus.

Responsibilities

• Own and monitor TikTok Shop health scores daily, identify flags, resolve violations, and maintain good standing.
• Audit listings, pricing, inventory, and product information across all active SKUs.
• Maintain product catalog integrity: titles, descriptions, images, and categorization.
• Identify issues and policy violations before they impact shop health.
• Write and optimize PDP copy for TikTok Shop SEO and discoverability.
• Research keywords and competitor benchmarks to improve organic visibility.
• AB test PDP variations and track improvements in a tracker.
• Build and manage automated campaigns and pricing strategies in Seller Center.
• Set up customer segments for targeted promotions.
• Coordinate platform campaigns: DealForYou Days, Super Brand Days, seasonal events.
• Affiliate Center: outreach, onboarding, linking, tracking.
• Manage sampling program and inventory tracking with warehouse coordination.
• Pull weekly performance reports and build dashboards.
• Identify trends and surface opportunities to leadership.

Skills

TikTok Shop experience inside Seller C

Seller Center knowledge

PDP optimization for TikTok Shop SEO

Excel/Google Sheets heavy tracking

Data analysis and reporting

Communication with creators

Self-starter / proactive

Bilingual EN/ES (plus)

Tools

Seller Center

Shop Ads

Euka

Modash

Job description

TikTok Shop Operations Specialist

Sunny Health & Fitness is looking for a detail-oriented and platform-savvy TikTok Shop Operations Specialist to own the day-to-day health and performance of our TikTok Shop presence. This is a hands-on, execution-focused role for someone who lives insideSellerCenter, understands how the platform works at a deep level, and takes pride in keeping every moving part running cleanly. You know what a goodshophealth score looks like, you canoptimizea PDP in your sleep, and you understand that the difference between a good affiliate program and a great one is in the follow-through. Ifyou'resomeone who gets genuinely excited about platform mechanics, campaign setups, and building systems that scale — this role was built for you.

Responsibilities

Shop Operations & Health

• Own and monitor TikTok Shop health scores daily —identifyflags, resolve violations, andmaintainthe account in good standing at all times

• Conduct regular shop audits to ensure listings, pricing, inventory, and product information areaccurateand complete across all active SKUs

• Manage andmaintainproduct catalog integrity — titles, descriptions, attributes, images, and categorization aligned with platform best practices

• Proactivelyidentifyand resolve any listing issues, policy violations, or fulfillment flags before theyimpactshop health

PDP Optimization & SEO

• Write andoptimizeProduct Detail Page (PDP) copy — titles, bullet points, descriptions, and keywords — with a clear focus on TikTok Shop SEO and search discoverability

• Research and apply relevant keywords, trending search terms, and competitor benchmarks to improve organic product visibility

• A/B test PDP variations toidentifyhighest-converting copy, imagery, and pricing combinations

• Maintain a structured PDP optimization tracker and report on improvements and ranking changes over time

Seller Center — Automations, Segments & Marketing Tools

• Build and manage automated campaigns, promotional rules, and pricing strategies within Seller Center's marketing tools

• Set up andoptimizecustomer segments for targeted promotions, coupons, flashdeals.

• Leverage Seller Center's full suite of marketing tools — vouchers, bundle deals, free shipping thresholds, and limited-time offers — to drive conversion and GMV

• Monitor campaign performance data and make ongoing optimization decisions based on ROAS, CTR, conversion rate, and GMV

Platform Campaigns

• Coordinate Sunny's participation in TikTok Shop platform campaigns — DealForYou Days, Super Brand Days, seasonal events, and any invite-only promotional windows

• Prepare all required assets, listings, pricing, and inventory commitments ahead of campaign deadlines

• Track and report campaign performance post-event with structured recaps and key takeaways

• Maintain an ongoing campaign calendar so the team is never caught off guard by platform opportunities

Affiliate Center & Outreach

• Manage the full affiliate program through the TikTok Shop Affiliate Center — from discovery and outreach to onboarding, product linking, sampling, and performance tracking

• Execute outreach to affiliates across all tiers — open collaboration, targeted collaboration, and premium/top-performing creators — with persistent, high-volume follow-through

• Develop and manage product showcase pages and affiliate-specific promotional setups to maximize content creation and conversion

• Review and approve or decline affiliate collaboration requests daily —maintaina clean and active roster

Sampling Strategy & Inventory Tracking

• Identifypriority SKUs forseeding, match products to the right creator tier, track shipments, and follow up on content output

• Maintaina real-time sampling tracker showing who received what, when it shipped, expected content deadlines, and actual posting dates

• Monitor sample-to-video conversion rates and sample-to-GMV ratios by SKU to continuously refine the seeding strategy

• Coordinate with the warehouse and operations team on sample inventory levels to ensure outreach commitments are fulfillable

• Flag low-inventory SKUs early and adjust sampling priorities accordingly to prevent over-commitment

Reporting & Analytics

• Pull and organize weekly performance reports from Seller Center — GMV by channel, affiliate performance, campaign results, top SKUs, and shop health metrics

• Build andmaintaininternal dashboards or tracking sheets for ongoing visibility into key KPIs

• Identifytrends, anomalies, and opportunities in the data and surface them to the team proactively

• Support the preparation of leadership-facing reports and weekly team updates

Qualifications

• 1–2+ years of hands-on TikTok Shop experience — specifically inside Seller Center, not just general socialmediaor e-commerce

• Demonstrated knowledge of TikTok Shopshophealth scoring, violation resolution, and account maintenance

• ExperienceoptimizingPDPs for TikTok Shop SEO — keyword research, title structure, description writing, and search ranking improvement

• Working knowledge of Seller Center's marketing tools — automations, segments, vouchers, Shop Ads, and promotional setups

• Experience managing and executing TikTok Shop platform campaigns from prep through post-event reporting

• Hands-on affiliate outreach experience — you have messaged creators, managed collaboration requests, and tracked affiliate performance

• Familiarity with all affiliate tiers — open, targeted, and premium — and how to work each one effectively

• Experience managing a sampling program — tracking shipments, following up on content, and measuring ROI

• Strong Excel or Google Sheets skills — you can build a tracker from scratch and keep it clean

• Highly organized with sharp attention to detail — listing errors, health score flags, and missed deadlines don'tslip past you

• Clear and direct communicator — with creators, internal teams, and leadership

• Self-starter whodoesn't need to be told twice — you see a problem, you fix it

• Experience with TikTok Shop LIVE operations — standard LIVE or auction format — is a strong plus

• Experience with Shop Ads (GMV Max, product-level campaigns) is a strong plus

• Familiarity withEuka,Modash, or other creator/affiliate management tools is a plus

• Bilingual English/Spanish is a plus