Live Stream Operations Specialist - Bilingual Chinese

UNICE INC; Artesia (CA); On-site; USD 34,440 - 41,328; Full time

Benefits offered by this job

Competitive pay

Career development

Collaborative work environment

Employee discounts

Job summary

UNICE INC in Artesia, CA is seeking a Live Stream Operations Specialist to plan, execute, and optimize daily livestreams to boost viewer engagement and sales. You will collaborate with Hosts, creators, and marketing to improve performance and drive growth.

The ideal candidate has strong organizational skills, understands social commerce trends, and thrives in a fast-paced environment. Remote work is not offered for this role.

Qualifications

• Fluent in Chinese and English required.
• 1–3 years in livestream ops, TikTok Shop, e‑commerce, or digital marketing.
• Strong analytical skills to interpret performance metrics.
• Excellent communication and organizational skills.
• Ability to manage multiple projects in a fast-paced environment.
• Experience with TikTok LIVE or TikTok Shop preferred.
• Self-motivated with ownership and accountability.
• Proficient in Excel or Google Sheets.

Responsibilities

• Plan, coordinate, and execute daily livestream operations.
• Support and coach Hosts before and during broadcasts.
• Monitor livestream metrics such as GMV, retention, conversion, engagement, and traffic sources.
• Analyze data to identify opportunities to improve sales performance; coordinate schedules and launches.
• Work with marketing and content teams to develop livestream strategies.
• Troubleshoot issues and ensure smooth livestream execution.
• Monitor competitor streams and industry best practices.
• Assist training of new Live Stream Operators and Hosts.
• Prepare weekly and monthly performance reports for management.
• Recommend process improvements to boost efficiency and sales.

Skills

Bilingual Chinese/English

Analytical skills

Communication skills

Organizational skills

Multi-project management

Proactive / ownership

Excel/Sheets proficiency

Tools

Microsoft Excel

Google Sheets

Job description

Benefits:

• 401(k)
• 401(k) matching
• Bonus based on performance
• Company parties
• Competitive salary
• Dental insurance
• Free food & snacks
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development
• Vision insurance

About Us

We are a global leader in 100% human hair wigs, serving retail and wholesale customers in over 30 countries. As we continue to expand our digital commerce and livestream business, we are looking for a proactive and results-driven Live Stream Operations Specialist to help drive the success of our TikTok LIVE business.

This role is ideal for someone with experience in livestream operations, social commerce, or digital marketing who enjoys analyzing performance, improving sales, and working closely with content creators.

Job Summary

The Live Stream Operations Specialist is responsible for planning, executing, and optimizing daily livestream operations to maximize viewer engagement and sales performance. You will work closely with Live Stream Hosts, content creators, marketing, and management to improve livestream quality, increase conversion rates, and support business growth.

The ideal candidate has strong organizational skills, understands social media and e-commerce trends, and thrives in a fast-paced environment.

Responsibilities

• Plan, coordinate, and execute daily livestream operations
• Support and coach Live Stream Hosts before and during broadcasts
• Monitor livestream performance, including GMV, viewer retention, conversion rate, engagement, and traffic sources
• Analyze livestream data and identify opportunities to improve sales performanceCoordinate livestream schedules, promotional campaigns, and product launches
• Work closely with marketing and content teams to develop livestream strategies
• Troubleshoot operational issues during livestreams and ensure smooth execution
• Monitor competitor livestreams and industry trends to identify best practices
• Assist with training new Live Stream Operators and Hosts
• Prepare weekly and monthly performance reports for management
• Continuously recommend process improvements to increase operational efficiency and sales

Qualifications

• Fluent in both Chinese and English (required)
• 1–3 years of experience in livestream operations, TikTok Shop, e-commerce, digital marketing, or related fields
• Strong analytical skills with the ability to interpret sales and performance metrics
• Excellent communication and organizational skills
• Ability to manage multiple projects in a fast-paced environment
• Experience with TikTok LIVE, TikTok Shop, or other social commerce platforms is preferred
• Self-motivated with a strong sense of ownership and accountability
• Proficient in Microsoft Excel or Google Sheets

Preferred Qualifications

• Experience supporting livestream sales teams
• Knowledge of TikTok Shop operations and promotional tools
• Experience working with creators or influencers
• Familiarity with social media analytics platforms

Growth Opportunities

• Opportunity to advance into Senior Live Stream Operations Specialist or Live Stream Operations Manager
• Develop expertise in social commerce strategy and e-commerce operations
• Work directly with leadership to influence livestream strategy
• Grow with a rapidly expanding global brand

Perks

• Competitive compensation based on experience
• Career development opportunities
• Collaborative and creative work environment
• Employee discounts on products
• Opportunity to work with a fast-growing international brand

Pay

$25.00–$30.00 per hour DOE

Performance Bonus

Opportunity to earn additional incentive-based bonuses based on livestream sales performance, operational efficiency, achievement of key performance metrics, and overall business needs.

Work Location

Artesia, CA