Live Commerce Coordinator

Sunny Health and Fitness; California (MO); On-site; USD 50,000 - 70,000; Full time

Job summary

Sunny Health and Fitness in California is seeking a driven LIVE Commerce Coordinator to manage TikTok Shop LIVE operations. This role involves planning, scheduling, and executing LIVE sessions while optimizing performance based on real-time results.

The ideal candidate has 1–2 years of experience in live commerce, strong organizational skills, and is comfortable in a fast-paced environment. Passion for fitness or wellness content is a plus. This role is full-time and on-site.

Qualifications

• 1–2+ years of experience in TikTok LIVE or live streaming commerce.
• Hands-on experience with TikTok Shop Seller Center.
• Strong understanding of LIVE commerce metrics.

Responsibilities

• Plan and manage TikTok Shop LIVE brand sessions.
• Coordinate talent and studio logistics for each LIVE.
• Track and report on LIVE performance metrics weekly.

Skills

TikTok LIVE experience

LIVE commerce metrics understanding

Real-time coordination

Bilingual (English/Spanish)

Organizational skills

Tools

TikTok Shop Seller Center

Excel

Job description

We are looking for a driven and detail-obsessed LIVE Commerce Coordinator to own and manage TikTok Shop LIVE operations for Sunny Health & Fitness. This role is responsible for both Brand LIVEs and Creator LIVEs — from planning and scheduling to execution, performance tracking, and optimization. If you thrive in a fast-paced, real-time environment, love the energy of live content, and are obsessed with conversion and results, this role is for you.

Responsibilities

Brand LIVEs

• Plan, schedule, and coordinate all Sunny Health & Fitness brand LIVE sessions on TikTok Shop
• Build and manage LIVE scripts, run‑of‑show documents, product showcase order, and talking points
• Coordinate talent, hosts, and internal team members for each LIVE session
• Set up and manage LIVE studio logistics— equipment, backdrop, product staging, and tech setup
• Monitor real‑time performance during LIVEs (viewers, GMV, ATC, conversions) and make in‑session adjustments
• Manage in‑LIVE promotions, flash deals, pinned products, and coupon activations through Seller Center
• Ensure products are properly listed, priced, and linked before every session goes live

Creator LIVEs

• Identify, recruit, and onboard creators to host TikTok Shop LIVE sessions featuring Sunny products
• Brief creators on products, talking points, promotional offers, and brand guidelines ahead of each LIVE
• Coordinate product seeding and sample fulfillment for creator LIVE hosts
• Schedule and maintain a creator LIVE calendar to ensure consistent session frequency
• Monitor creator LIVE performance and pull post‑session reporting on GMV, viewers, and conversions
• Maintain ongoing relationships with LIVE creators — follow up, provide feedback, and retain top performers

Reporting & Optimization

• Track and report weekly LIVE performance metrics — GMV, peak viewers, ATC rate, conversion rate, session duration
• Identify top‑performing products, price points, and content formats across both Brand and Creator LIVEs
• Collaborate with the social commerce and marketing teams to align LIVE strategy with broader campaigns and promotions
• Stay current on TikTok LIVE trends, competitor LIVE strategies, and platform feature updates

Qualifications

• 1–2+ years of experience in TikTok LIVE, live streaming commerce, social commerce, or influencer/creator management
• Hands‑on experience with TikTok Shop Seller Center — LIVE setup, product linking, promotions
• Strong understanding of LIVE commerce metrics — GMV, ATC rate, conversion rate, peak viewers, session duration
• Experience coordinating or hosting LIVE sessions, either brand‑side or creator‑side
• Highly organized with the ability to manage multiple creator relationships and LIVE schedules simultaneously
• Comfortable working in real‑time, high‑pressure environments where things change fast
• Clear, direct communicator — with creators, internal teams, and leadership
• Proficient in Excel for tracking, scheduling, and reporting
• Bilingual (English/Spanish) is a plus
• Passion for fitness, wellness, or lifestyle content is a plus