Live Commerce Coordinator

SUNNY DISTRIBUTOR INC.; California; On-site; USD 50,000 - 70,000; Full time

Job summary

SUNNY DISTRIBUTOR INC. is seeking a LIVE Commerce Coordinator to manage TikTok Shop LIVE operations for Sunny Health & Fitness. This role encompasses both Brand and Creator LIVE sessions, requiring effective planning, execution, and performance tracking.

The ideal candidate will have 1–2+ years of experience in live streaming commerce and excellent organizational skills, thriving in dynamic environments. A passion for fitness and wellness content is a plus.

Qualifications

• 1–2+ years of experience in TikTok LIVE, live streaming commerce, or influencer management.
• Comfortable in high-pressure, real-time environments where things change rapidly.
• Passion for fitness, wellness, or lifestyle content preferred.

Responsibilities

• Plan and coordinate all Sunny Health & Fitness brand LIVE sessions on TikTok Shop.
• Monitor real-time performance during LIVEs and make in-session adjustments.
• Track and report weekly LIVE performance metrics and collaborate with marketing teams.

Skills

Experience in TikTok LIVE or live streaming commerce

Hands-on experience with TikTok Shop Seller Center

Strong understanding of LIVE commerce metrics

Experience coordinating or hosting LIVE sessions

Highly organized

Clear communicator

Proficient in Excel

Bilingual (English/Spanish)

Job description

We are looking for a driven and detail-obsessed LIVE Commerce Coordinator to own and manage TikTok Shop LIVE operations for Sunny Health & Fitness. This role is responsible for both Brand LIVEs and Creator LIVEs — from planning and scheduling to execution, performance tracking, and optimization. If you thrive in a fast-paced, real-time environment, love the energy of live content, and are obsessed with conversion and results, this role is for you.

Responsibilities

Brand LIVEs

• Plan, schedule, and coordinate all Sunny Health & Fitness brand LIVE sessions on TikTok Shop
• Build and manage LIVE scripts, run‑of‑show documents, product showcase order, and talking points
• Coordinate talent, hosts, and internal team members for each LIVE session
• Set up and manage LIVE studio logistics— equipment, backdrop, product staging, and tech setup
• Monitor real‑time performance during LIVEs (viewers, GMV, ATC, conversions) and make in‑session adjustments
• Manage in‑LIVE promotions, flash deals, pinned products, and coupon activations through Seller Center
• Ensure products are properly listed, priced, and linked before every session goes live

Creator LIVEs

• Identify, recruit, and onboard creators to host TikTok Shop LIVE sessions featuring Sunny products
• Brief creators on products, talking points, promotional offers, and brand guidelines ahead of each LIVE
• Coordinate product seeding and sample fulfillment for creator LIVE hosts
• Schedule and maintain a creator LIVE calendar to ensure consistent session frequency
• Monitor creator LIVE performance and pull post‑session reporting on GMV, viewers, and conversions
• Maintain ongoing relationships with LIVE creators — follow up, provide feedback, and retain top performers

Reporting & Optimization

• Track and report weekly LIVE performance metrics — GMV, peak viewers, ATC rate, conversion rate, session duration
• Identify top‑performing products, price points, and content formats across both Brand and Creator LIVEs
• Collaborate with the social commerce and marketing teams to align LIVE strategy with broader campaigns and promotions
• Stay current on TikTok LIVE trends, competitor LIVE strategies, and platform feature updates

Qualifications

• 1–2+ years of experience in TikTok LIVE, live streaming commerce, social commerce, or influencer/creator management
• Hands‑on experience with TikTok Shop Seller Center — LIVE setup, product linking, promotions
• Strong understanding of LIVE commerce metrics — GMV, ATC rate, conversion rate, peak viewers, session duration
• Experience coordinating or hosting LIVE sessions, either brand‑side or creator‑side
• Highly organized with the ability to manage multiple creator relationships and LIVE schedules simultaneously
• Comfortable working in real‑time, high‑pressure environments where things change fast
• Clear, direct communicator — with creators, internal teams, and leadership
• Proficient in Excel for tracking, scheduling, and reporting
• Bilingual (English/Spanish) is a plus
• Passion for fitness, wellness, or lifestyle content is a plus