Campaign Growth Operations Lead - TikTok LIVE

TikTok; Los Angeles (CA); On-site; USD 151,000 - 342,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company match

Paid parental leave

Paid holidays

Job summary

TikTok LA is seeking a senior leader for the LIVE Operations team who will plan and execute US campaigns, driving revenue growth and audience engagement. You will lead data-driven campaigns, optimize performance, and mentor a high-performing campaigns team.

Collaborating with marketing, revenue product, and external partners, you will manage budgets, deploy innovative solutions, and ensure compliant, impactful live campaigns across the US.

Qualifications

• 5+ years of experience in Campaigns/UG/Operations/Marketing with at least 2 years in a leadership role.
• Proven experience managing campaigns and large-scale offline events.
• Strong project management skills with ability to juggle multiple tasks and priorities.
• Excellent communication and interpersonal skills with a knack for teamwork.
• Proficiency in data analytics and strategic analysis tools.
• Problem-solving mindset.

Responsibilities

• Lead the planning and execution of US campaigns and driving revenue growth.
• Utilize data analytics tools to monitor campaign performance metrics and derive actionable insights to enhance both supply side and demand side engagement and optimize future campaigns.
• Conduct strategic analysis to identify trends and opportunities within the campaign landscape, informing decision-making and content strategy.
• Manage campaign budgets, timelines, and resources to ensure optimal operational efficiency, handle post-campaign evaluation and feedback collection to improve future live campaigns, emphasizing data-driven decisions.
• Oversee the deployment of technology and product solutions that enhance engagement and campaign quality, including mechanisms for capturing and showcasing content.
• Provide leadership and direction to the campaigns team, ensuring high-performance standards and professional development.
• Collaborate with cross-functional teams, including marketing, frontline operations, and revenue product teams, to develop campaign concepts and strategies, with a strong focus on integrating user-generated content.
• Foster relationships with vendors, partners, and sponsors to enhance campaign offerings and outreach.
• Ensure compliance with all relevant regulations and company policies related to live campaigns.

Skills

Campaign management

Leadership

Project management

Communication

Data analytics

Strategic thinking

Problem solving

Job description

Responsibilities

The TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, creator networks / agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe.

We are looking for passionate and talented people to join the LIVE Operations team and support in our mission to inspire creativity and bring joy. The LIVE Operations team is obsessed with everything to do with TikTok LIVE. From content strategy, monetization, gifting, LIVE features, data analysis, creating campaigns and ensuring a fun and safe space for all of our LIVE users.

Responsibilities:

• Lead the planning and execution of US campaigns and driving revenue growth.
• Utilize data analytics tools to monitor campaign performance metrics and derive actionable insights to enhance both supply side and demand side engagement and optimize future campaigns.
• Conduct strategic analysis to identify trends and opportunities within the campaign landscape, informing decision-making and content strategy.
• Manage campaign budgets, timelines, and resources to ensure optimal operational efficiency, Handle post-campaign evaluation and feedback collection to improve future live campaigns, emphasizing data-driven decisions.
• Oversee the deployment of technology and product solutions that enhance engagement and campaign quality, including mechanisms for capturing and showcasing content.
• Provide leadership and direction to the campaigns team, ensuring high-performance standards and professional development.
• Collaborate with cross-functional teams, including marketing, frontline operations, and revenue product teams, to develop campaign concepts and strategies, with a strong focus on integrating user-generated content.
• Foster relationships with vendors, partners, and sponsors to enhance campaign offerings and outreach.
• Ensure compliance with all relevant regulations and company policies related to live campaigns.

Qualifications

Minimum Qualifications:

• 5+ years of experience in relevant working experience like Campaign, UG, Operations, Marketing. with at least 2 years in a leadership role.
• Proven experience managing campaigns and experience in large-scale offline events.
• Strong project management skills, with the ability to juggle multiple tasks and priorities.
• Excellent communication and interpersonal skills, with a knack for team collaboration.
• Proficiency in data analytics and strategic analysis tools.
• Problem-solving mindset

Preferred Qualifications

• Highly dedicated and consistently strives for innovation, continually seeking breakthroughs in work.
• Demonstrated experience in coordinating and managing relationships with external marketing agencies.
• Strategic thinker with a proactive approach to problem-solving and decision-making in a fast-paced environment.
• Possesses extensive market resources, proficient in social media marketing and entertainment marketing.
• Direct LIVE experience

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $151050 - $342000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.