LinkedIn Paid Social Lead - Global Campaigns (12+mo)

Daley And Associates, LLC; Boston (MA); Hybrid; USD 88,000 - 102,000; Full time

Job summary

Daley And Associates, LLC in Boston, MA seeks a Senior Social Media Specialist to lead global paid social campaigns, primarily on LinkedIn, from planning through reporting. You will ensure tracking, UTMs, conversion measurement, and compliance while partnering with agencies and internal teams.

The role demands 7+ years in digital media, advanced LinkedIn knowledge, and strong analytics. Hybrid work from the Boston office is available for the right candidate.

Qualifications

• 7+ years of experience in digital media or performance marketing.
• Strong knowledge of LinkedIn advertising formats and targeting.
• Experience managing multi-market campaigns and external agencies.
• Proficiency in metrics like CTR, CPC, CPM, CPL, and ROI.
• Experience with tracking tags, pixels, and reporting dashboards.

Responsibilities

• Manage global paid social campaigns, primarily on LinkedIn, from launch to optimization and reporting.
• Develop audience, targeting, creative, budget and strategy aligned with goals.
• Advise on Campaign Manager features, lead gen, matched audiences, and formats.
• Collaborate with agencies and marketing teams for timelines, budgets and approvals.
• Test and optimize audiences, creative, messaging, bidding, and landing pages.
• Monitor performance and translate data into actionable recommendations.
• Ensure accurate tracking, UTMs, conversions, and compliance.
• Support best practices, governance, and capability development.

Skills

LinkedIn Campaign Manager

Audience development

Campaign measurement

Analytics

Project management

Communication

Digital media strategy

Paid social activation

Tools

LinkedIn Campaign Manager

UTM tagging

Google Analytics

Tableau

Adobe Analytics

Job description

Daley And Associates, LLC in Boston, MA seeks a Senior Social Media Specialist to lead global paid social campaigns, primarily on LinkedIn, from planning through reporting. You will ensure tracking, UTMs, conversion measurement, and compliance while partnering with agencies and internal teams.

The role demands 7+ years in digital media, advanced LinkedIn knowledge, and strong analytics. Hybrid work from the Boston office is available for the right candidate.