Lifecycle & Retention Marketing Lead — DTC Home Delivery

The Wonderful Company LLC; Los Angeles (CA); Hybrid; USD 105,000 - 115,000; Full time

Benefits offered by this job

Career advancement opportunities

Focused learning and development

Empowering mentorship program

Job summary

A leading beverage company in Los Angeles is seeking a Manager for Lifecycle & Retention Marketing. This role involves shaping programs to keep subscribers engaged and valued through lifecycle campaigns across various channels. The ideal candidate will have 3-5 years in DTC marketing, strong analytical skills, and proficiency with tools like Shopify. The position offers competitive compensation between $105,000 and $115,000 with opportunities for bonuses and career development.

Qualifications

• 3-5 years of experience in lifecycle or retention marketing required, ideally within DTC.
• Proven success developing retention strategies that drive measurable gains.
• Experience managing loyalty programs is a plus.

Responsibilities

• Own the Home Delivery marketing calendar.
• Develop lifecycle campaigns to celebrate hydration.
• Use behavioral data to identify key retention drivers.

Skills

Analytical skills

Personalization expertise

Cross-channel engagement

Education

Bachelor’s degree in a related field

Tools

Shopify

Klaviyo

Ordergroove

Job description

A leading beverage company in Los Angeles is seeking a Manager for Lifecycle & Retention Marketing. This role involves shaping programs to keep subscribers engaged and valued through lifecycle campaigns across various channels. The ideal candidate will have 3-5 years in DTC marketing, strong analytical skills, and proficiency with tools like Shopify. The position offers competitive compensation between $105,000 and $115,000 with opportunities for bonuses and career development.