A leading packaging solutions company in Eagle, Idaho is seeking a Lifecycle Marketing Specialist to lead CRM-driven campaigns aimed at reducing churn and boosting customer retention. The ideal candidate will have over 3 years of experience in lifecycle marketing and a strong analytical mindset. This role offers competitive benefits and is embedded within an employee-owned culture prioritizing continuous growth and improvement.
Qualifications
3+ years in lifecycle, retention, or CRM marketing.
Hands-on experience with marketing automation platforms.
Strong segmentation and personalization skills.
Responsibilities
Build, test, and optimize automated email journeys and campaigns.
Segment customers based on lifecycle stage and behaviors.
Track and improve retention KPIs.
Skills
Lifecycle marketing
Customer retention
Segmentation skills
A/B testing
Analytical mindset
Tools
HubSpot
Klaviyo
Dynamics
Job description
A leading packaging solutions company in Eagle, Idaho is seeking a Lifecycle Marketing Specialist to lead CRM-driven campaigns aimed at reducing churn and boosting customer retention. The ideal candidate will have over 3 years of experience in lifecycle marketing and a strong analytical mindset. This role offers competitive benefits and is embedded within an employee-owned culture prioritizing continuous growth and improvement.