Medical Marketer

NorthAB LLC; Michigan; A distancia; USD 70.000 - 110.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, Dental, & Vision Coverage

Flexible Paid Time Off

Company-funded Lifestyle Spending Act

Descripción de la vacante

North is seeking a Lifecycle Marketing Specialist to own the customer journey from first touch through renewal and expansion. You will design and execute email, in-app, and multi-channel lifecycle campaigns that move contacts from lead to activated customer to advocate, acting as the primary owner of HubSpot and collaborating with Sales, Customer Success, and Product teams.

The role requires ~3+ years in lifecycle, retention, or CRM marketing, strong HubSpot experience, and a track record of

Formación

• Bachelor’s degree in Marketing, Communications, or Business.
• 3+ years in lifecycle, retention, or CRM marketing in B2B SaaS or fintech.
• Strong HubSpot proficiency with workflows, segmentation, and lifecycle management.
• Analytical skills to pull and interpret data for campaign decisions.

Responsabilidades

• Design, build, and optimize multi-channel lifecycle campaigns (email, in-app, SMS) across the full customer journey.
• Own segmentation and lifecycle stage definitions in HubSpot, ensuring clean handoffs between marketing, sales, and customer success.
• Build and maintain nurture tracks for MQLs, trials, and post-sale customers with clear conversion and engagement goals at each stage.
• Partner with Analytics/Ops to define and track core lifecycle metrics (activation rate, time-to-value, retention, expansion revenue) and report on campaign performance.
• Identify and troubleshoot data integrity issues across the lifecycle funnel and collaborate with Content and Design teams on asset creation.

Conocimientos

HubSpot

CRM marketing

Data analysis

SQL

Looker

Tableau

Lifecycle marketing

Educación

Bachelor's degree in Marketing/Communications/Business

Herramientas

HubSpot

Descripción del empleo

Lifecycle Marketing Specialist North - Remote (US)
Join our mission to build the largest suite of credit card processing and merchant services. It’s one simple payment platform backed by the most diverse payment companies. From credit card processing to back-office management, North points the way to smarter, faster, and just plain better payment solutions.
The Lifecycle Marketing Specialist owns the customer journey from first touch through renewal and expansion. This role is responsible for designing and executing email, in-app, and multi-channel lifecycle campaigns that transition contacts through the funnel—from lead to activated customer to advocate. Acting as the primary owner of the marketing automation platform (HubSpot), this position operates at the intersection of demand generation, product marketing, and analytics, partnering closely with Sales, Customer Success, and Product teams to deliver relevant, timely, and measurable customer experiences.
Design, build, and optimize multi-channel lifecycle campaigns (email, in-app, SMS) across the full customer journey: onboarding, activation, engagement, retention, win-back, and expansion.
Own segmentation and lifecycle stage definitions in HubSpot, ensuring clean handoffs between marketing, sales, and customer success.
Build and maintain nurture tracks for MQLs, trials, and post-sale customers with clear conversion and engagement goals at each stage.
Partner with Analytics/Ops to define and track core lifecycle metrics (activation rate, time-to-value, retention, expansion revenue) and report on campaign performance.
Identify and troubleshoot data integrity issues across the lifecycle funnel (e.g., stage mismatches between HubSpot and CRM/Partner systems).
Collaborate with Content and Design teams to produce lifecycle-specific creative assets (email copy, in-app messages, triggered content).
Bachelor's degree in Marketing, Communications, Business, or equivalent experience.
~3+ years of experience in lifecycle, retention, or CRM marketing, ideally in B2B SaaS or fintech.
~ Strong experience with HubSpot, including workflows, segmentation, and lifecycle stage management.
~ Track record of building nurture programs that measurably drive key business metrics (pipeline, activation, retention, NRR).
~ Strong analytical skills with the ability to independently pull and interpret data to drive campaign decisions.
Proven ability to partner cross-functionally with Sales and Customer Success teams on lifecycle and handoff processes.
Nice to Have: Familiarity with SQL, BI tools (Looker, Tableau), product-led growth motions, and in-app messaging tools.
Medical, Dental, & Vision Coverage
~ Flexible Paid Time Off
~Company-funded Lifestyle Spending Account

North, and our family of companies, are committed to helping entrepreneurs grow their businesses. As an end-to-end payment solutions company, we provide everything business owners need to get paid, whether they serve customers in a physical storefront, online, or both. We pride ourselves on being large enough to offer customized solutions to our enterprise-level clients while remaining agile enough to take an award-winning, hands-on approach to personal service that our merchants won’t find anywhere else.
Join our diverse team of innovators and do-ers and make your mark on the future of payments technology. We're proud to offer benefits that help our team members further their overall well-being through unique initiatives that are both personally and professionally fulfilling.
At North, we celebrate diversity and create an inclusive environment for everyone. To learn more about North, and our family of companies, visit our website: north.