Lifecycle Marketing Strategist - Onboarding & Retention

The Judge Group; Baltimore (MD); Hybrid; USD 70,000 - 90,000; Full time

Job summary

A financial services consulting firm is looking for a Lifecycle Marketing Specialist to lead marketing strategies for customer growth and retention. The role involves developing and optimizing initiatives for onboarding and engagement within consumer banking products. Candidates should have strong digital marketing backgrounds and experience with deposit products. This hybrid position emphasizes collaboration within Agile teams to achieve performance outcomes using tools like Jira, making this role crucial for maximizing customer relationships.

Qualifications

• Digital marketing experience, ideally within consumer-facing or financial services environments.
• Experience supporting deposit and/or checking products is highly preferred.
• Demonstrated ability to own initiatives and results end-to-end.

Responsibilities

• Own lifecycle marketing strategy from beginning to end.
• Develop, execute, and optimize lifecycle marketing strategies aligned to business objectives.
• Lead retention-focused programs designed to deepen relationships and reduce churn.

Skills

Digital marketing experience

Project ownership

Agile methodologies

Tools

Jira

Job description

A financial services consulting firm is looking for a Lifecycle Marketing Specialist to lead marketing strategies for customer growth and retention. The role involves developing and optimizing initiatives for onboarding and engagement within consumer banking products. Candidates should have strong digital marketing backgrounds and experience with deposit products. This hybrid position emphasizes collaboration within Agile teams to achieve performance outcomes using tools like Jira, making this role crucial for maximizing customer relationships.