Senior Lifecycle Growth Manager, Games

The New York Times; New York (NY); Hybrid; USD 98,000 - 121,000; Full time

Job summary

The New York Times Games team seeks a Senior Lifecycle Marketing Manager to own end-to-end programs across email, push, display, and in-app channels. You will focus on maximizing engagement and reducing churn for existing and returning players, collaborating with product, data, and creative partners to deliver personalized experiences.

You will develop onboarding, activation, and win-back flows, measure key metrics, and balance frequency with customer respect, reporting to the Executive Director

Qualifications

• 7+ years in lifecycle marketing or CRM with measurable engagement improvements.
• Experience owning cross-channel programs for consumer products or subscriptions.
• Strong analytical skills to test hypotheses and interpret results.
• Collaboration across product, analytics, media, and creative teams.

Responsibilities

• Define lifecycle strategy for Games to activate, engage, retain and reactivate players.
• Lead cross-channel campaigns across email, push, display, and other channels.
• Own lifecycle metrics and build reports showing performance and insights.
• Partner with analytics to personalize campaigns using cohorts and signals.
• Collaborate with product, growth marketing, and creative teams.

Skills

Lifecycle marketing

CRM

Retention strategy

Cross-channel marketing

Data analysis

Tools

Email automation

Push notifications

Display advertising

In-app messaging

Job description

The New York Times Games team seeks a Senior Lifecycle Marketing Manager to own end-to-end programs across email, push, display, and in-app channels. You will focus on maximizing engagement and reducing churn for existing and returning players, collaborating with product, data, and creative partners to deliver personalized experiences.

You will develop onboarding, activation, and win-back flows, measure key metrics, and balance frequency with customer respect, reporting to the Executive Director