Lifecycle Marketing Strategist — Audience & Journeys

Alterra Mountain Company

Denver (CO)

Hybrid

USD 80,000 - 112,000

Full time

14 days+

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Benefits offered by this job

Free Ikon Pass

Discounted skiing for family

Flexible Time Off

Paid Time Off

401(k) match

Parental leave

Commuter benefits

Hybrid workplace

Job summary

Alterra Mountain Company is seeking a Senior Strategist, Audience & Journey to lead lifecycle marketing across email, SMS, app and web. You will design segmentation, orchestrate journeys, and optimize campaigns with cross-functional partners in Marketing, CRM, Analytics, Product and Technology to improve engagement, conversions and lifetime value.

Requirements: 6+ years in CRM or marketing automation, leadership experience, and hands-on work with CDP/CRM platforms such as Adobe Journey

Qualifications

6+ years of experience in CRM, lifecycle marketing, or marketing automation with strategic and executional responsibilities.
Leadership experience managing projects, cross-functional initiatives, or teams.
Proven experience building audiences and journeys within CDP and CRM platforms.
Strong understanding of lifecycle marketing strategy, personalization, segmentation, and omnichannel orchestration.
Experience with Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze, Insider, or similar platforms.
Strong analytical and problem-solving skills with data-driven optimization.

Responsibilities

Lead segmentation, journey creation, and campaign orchestration across channels.
Manage audience development, testing, and QA for lifecycle programs.
Collaborate with Marketing, CRM, Analytics, Product, and Technology teams.
Establish scalable workflows, governance, and best practices for audience management.
Drive improvements in engagement, conversion, retention, and customer lifetime value.