Lifecycle Marketing Specialist: SFMC & CDP Campaign Master

Mission Pet Health; Birmingham (AL); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) with company match

Paid time off

Teladoc access

Pet discount

Job summary

Mission Pet Health is seeking a Marketing Automation Specialist to own end-to-end multi-channel campaigns across our veterinary hospital network. You will translate business priorities into targeted, personalized campaigns within Salesforce Marketing Cloud and our CDP, driving engagement, retention, and loyalty.

You’ll partner with strategy, analytics, and operations to deliver on lifecycle programs, optimize audience segmentation, and implement A/B testing.

Qualifications

• 2–5 years of lifecycle marketing, CRM, or marketing automation.
• Hands-on SFMC experience (Journey Builder, Email Studio, Automation Studio preferred).
• Strong understanding of journey design, segmentation, and personalization.
• Experience analyzing campaign performance and applying insights.
• Familiarity with A/B testing methodologies and KPI tracking.

Responsibilities

• Support lifecycle journeys from onboarding to loyalty programs.
• Analyze campaign performance to identify trends and optimization opportunities.
• Build audiences, segments, and data extensions using CDP/CRM data.
• Develop and test personalized content and dynamics for campaigns.
• Configure Journey Builder workflows with triggers and splits; QA thoroughly.
• Maintain campaign build documentation and governance standards.

Skills

Lifecycle marketing

CRM expertise

A/B testing

Campaign analytics

Cross-team collaboration

Tools

Salesforce Marketing Cloud

CDP

SQL

AMPscript

HTML

Job description

Mission Pet Health is seeking a Marketing Automation Specialist to own end-to-end multi-channel campaigns across our veterinary hospital network. You will translate business priorities into targeted, personalized campaigns within Salesforce Marketing Cloud and our CDP, driving engagement, retention, and loyalty.

You’ll partner with strategy, analytics, and operations to deliver on lifecycle programs, optimize audience segmentation, and implement A/B testing.