Marketing Automation Specialist

Mission Pet Health; United States; On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Health, Dental, and Vision insurance

Teladoc access

401k with company match

Life Insurance

Short-Term Disability

Paid time off & holidays

Career growth opportunities

Upward mobility

Discounted veterinary care for pets

Online discount platform

Job summary

Mission Pet Health is seeking a data-driven Marketing Automation Specialist to own end-to-end lifecycle campaigns across our veterinary hospital network. You’ll blend strategic thinking with hands-on execution in SFMC and our CDP to drive engagement, retention, and loyalty.

You’ll partner with strategy, analytics, and operations to translate priorities into personalized journeys, build audiences, run A/B tests, and optimize campaigns across email, SMS, and automation workflows.

Qualifications

• 2–5 years of lifecycle marketing, CRM, or marketing automation.
• Hands-on Salesforce Marketing Cloud experience (Journey Builder, Email Studio, Automation Studio).
• Strong understanding of customer journey design and segmentation.
• Experience analyzing campaign performance and applying insights.
• Familiarity with A/B testing methodologies and KPI tracking.
• Strong QA and execution discipline.
• Excellent communication and cross-team collaboration.

Responsibilities

• Develop lifecycle journeys such as onboarding, wellness, reactivation, and loyalty.
• Analyze campaign performance to identify trends and optimization opportunities.
• Refine audience segmentation using CDP and CRM data.
• Contribute to A/B testing plans with hypothesis and results analysis.
• Improve personalization and dynamic content strategies.
• Build and deploy email, SMS, and automated journeys in Salesforce Marketing Cloud.
• Configure Journey Builder workflows and personalization logic.
• Develop and manage audience segments and data extensions.
• Perform QA to ensure accuracy of targeting, content, and timing.
• Troubleshoot campaign setup, data flows, and delivery.
• Maintain documentation for campaign builds and governance.

Skills

SFMC expertise

Customer journey design

Campaign analytics

A/B testing

QA & execution discipline

Project management

Communication & collaboration

Tools

SQL

AMPscript

HTML

Job description

We’re seeking a data-driven and execution-focused Marketing Automation Specialist to support and deliver client lifecycle programs across our veterinary hospital network. This role blends strategic thinking with hands‑on campaign execution, owning the end-to-end delivery of multi-channel communications that drive engagement, retention, and loyalty.

You will partner closely with strategy, analytics, and operations teams to translate business priorities into targeted, personalized campaigns—while also building, deploying, and optimizing those campaigns within Salesforce Marketing Cloud (SFMC) and our Customer Data Platform (CDP).

This is an ideal role for someone who enjoys both thinking through the “why” and executing the “how.”

Key Responsibilities

Lifecycle Strategy & Optimization

• Support the development of lifecycle journeys including onboarding, wellness, reactivation, and loyalty programs
• Analyze campaign performance to identify trends, insights, and optimization opportunities
• Assist in building and refining audience segmentation strategies using CDP and CRM data
• Contribute to A/B testing plans, including hypothesis development, execution, and results analysis
• Identify opportunities to improve personalization and dynamic content strategies

Campaign Execution & Automation

• Build and deploy email, SMS, and automated journeys in Salesforce Marketing Cloud
• Configure Journey Builder workflows, including triggers, decision splits, and personalization logic
• Develop and manage audience segments and data extensions
• Execute thorough QA processes to ensure accuracy across targeting, content, and timing
• Trouble shoot issues related to campaign setup, data flows, and delivery
• Maintain documentation for campaign builds, workflows, and governance standards

Required Qualifications

• 2–5 years of experience in lifecycle marketing, CRM, or marketing automation
• Hands-on experience with Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio preferred)
• Strong understanding of customer journey design, segmentation, and personalization
• Experience analyzing campaign performance and applying insights to improve results
• Familiarity with A/B testing methodologies and KPI tracking
• High attention to detail with strong QA and execution discipline
• Strong organizational and project management skills with the ability to manage multiple campaigns simultaneously
• Excellent communication skills and ability to collaborate across teams

Preferred Qualifications

• Experience working with a Customer Data Platform (CDP)
• Basic knowledge of SQL, AMPscript, or HTML for email
• Experience in healthcare, veterinary, or multi-location business models

Responsibilities and Benefits

How You’re Supported

As part of the Mission Pet Health Home Office team, you’ll be joining a collaborative group of professionals dedicated to supporting our hospital teams and shaping the future of veterinary medicine.

Competitive Compensation

A competitive salary and a comprehensive benefits package.

Comprehensive coverage including Health, Dental, and Vision insurance, plus 24/7 access to doctors through Teladoc.

Plan for your future with a 401k featuring a generous company match, plus Life Insurance and Short-Term Disability options.

Commitment to Growth

Benefit from significant opportunities for upward mobility and career growth within a rapidly expanding organization.

Join a nationwide community of over 20,000 veterinary professionals and a Home Office team that lives by our WAG values.

Enjoy generous paid time off and company-wide holidays, discounted veterinary care for your pets, and access to an online discount platform.

About Mission Pet Health

Mission Pet Health was founded by veterinarians on the belief that local practices thrive with clinical autonomy, collaboration, and medical excellence. The organization provides world-class support to its 850+ hospital teams on a hyper‑local basis so they can focus on what matters most: the medicine, their patients, and their team culture. Learn more at missionpethealth.com .

Driving the award-winning culture are the WAG values – Work Together, Amaze, and Grow. Mission Pet Health is veterinarian‑led, people‑focused, and on a mission to be the best place to work in veterinary medicine.

EEO Statement: Mission Pet Health is an equal opportunity employer. We embrace diversity and are committed to creating an inclusive environment for all employees.

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