Lifecycle Marketing Process Manager

Cypress HCM; San Jose (CA); On-site; USD 82,656 - 117,096; Full time

Job summary

Cypress HCM is seeking a Business Process Manager to standardize, document, measure, and improve lifecycle marketing operations across global teams. You will partner with marketing stakeholders to transform undocumented workflows into scalable, repeatable processes while establishing operational benchmarks that improve efficiency and visibility.

You will build swimlanes, dashboards, and SOPs, and maintain a centralized process library with versioned documentation across regions.

Qualifications

• BA/BS degree or equivalent professional experience.
• Experience documenting complex processes with swimlanes, maps, RACIs, SOPs, and playbooks.
• Experience designing process benchmarks and KPIs.
• Background in Lean, Six Sigma, Kaizen, SAFe, or similar.
• Experience supporting lifecycle marketing or email marketing operations.
• Knowledge of end-to-end email marketing workflows.
• Advanced Adobe Workfront experience.
• Strong Microsoft 365 proficiency.
• Experience building dashboards and reporting metrics.
• Excellent analytical, documentation, and communication skills.
• Exceptional attention to detail.

Responsibilities

• Document current-state workflows through global lifecycle marketing teams.
• Facilitate workshops covering the email lifecycle from brief to deployment.
• Create swimlanes, workflow maps, RACIs, SOPs, and playbooks.
• Maintain a centralized process library with versioned documentation.
• Coordinate with cross-functional teams to capture regional variations.
• Design process benchmarking frameworks and KPIs.
• Establish baselines and measurement cadences for performance.
• Track Time to Market, Time on Task, handoff latency, and rework rates.
• Develop dashboards to provide visibility into operational health.
• Deliver benchmark reports to leadership.
• Analyze workflows to identify bottlenecks and improvements.
• Maintain prioritized backlog and evaluate new tools.

Skills

Process documentation

SOPs & playbooks

KPI design

Lean Six Sigma

Lifecycle marketing

Analytics

Communication

Education

BA/BS degree or equivalent

Tools

Adobe Workfront

Microsoft 365

Dashboards

Job description

Cypress HCM is seeking a Business Process Manager to standardize, document, measure, and improve lifecycle marketing operations across global teams. You will partner with marketing stakeholders to transform undocumented workflows into scalable, repeatable processes while establishing operational benchmarks that improve efficiency and visibility.

You will build swimlanes, dashboards, and SOPs, and maintain a centralized process library with versioned documentation across regions.