Lifecycle Marketing Pro — Email, SMS & Retention

Jonas Paul Eyewear; Grand Rapids (MI); Hybrid; USD 54,000 - 66,000; Full time

Benefits offered by this job

Health insurance

Company retirement match

PTO

Employee eyewear discounts

Office events

Company-sponsored happy hours

Team-building activities

Job summary

A children's optical company in Grand Rapids is seeking a Lifecycle Marketing Specialist. This role involves executing campaigns across email, SMS, and direct mail to drive customer retention and revenue. Candidates should have 2-3 years of experience in digital marketing and be comfortable analyzing performance data. The position offers a target salary of $60k and includes a full benefits package.

Qualifications

• 2-3 years experience in digital marketing, CRM, or lifecycle marketing (e-commerce/DTC strongly preferred).
• Hands-on with CRM platforms and automation flows.
• Comfortable analyzing performance data to inform decisions.
• Organized, proactive, and able to work in a fast-paced environment.

Responsibilities

• Build and execute lifecycle campaigns across multiple channels.
• Segment audiences and deploy personalized campaigns.
• Partner with Performance Marketing team for A/B testing.
• Monitor performance metrics and improve campaign ROI.
• Collaborate with other teams to align messaging.

Skills

Digital marketing

CRM management

Performance analysis

Copywriting

Team collaboration

Customer journey understanding

Tools

Klaviyo

GA4

Shopify

Excel

Sheets

Job description

A children's optical company in Grand Rapids is seeking a Lifecycle Marketing Specialist. This role involves executing campaigns across email, SMS, and direct mail to drive customer retention and revenue. Candidates should have 2-3 years of experience in digital marketing and be comfortable analyzing performance data. The position offers a target salary of $60k and includes a full benefits package.