Lifecycle Marketing Manager — Remote & Growth Focus

Runway; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Runway is hiring a Lifecycle Marketing Manager to own and improve how we communicate with users across email and other lifecycle channels. You will build, execute, and optimize campaigns that help users get more value from Runway, including onboarding, activation, product education, feature adoption, retention, monetization, and re‑engagement.

This hands‑on role blends strategy and execution: write briefs, build segments, coordinate campaigns, analyze performance, and translate data into

Qualifications

• 3–6 years of lifecycle marketing, CRM, email marketing, growth marketing, or related role.
• Experience building and executing email or lifecycle campaigns in a fast-moving consumer/SaaS environment.
• Strong understanding of onboarding, activation, retention, re-engagement, monetization, segmentation, and experimentation.
• Hands-on experience with email, CRM, lifecycle, or marketing automation tools.
• Comfort working with user segments, campaign logic, behavioral triggers, and performance reporting.
• Ability to analyze campaign performance and translate data into clear recommendations.
• Strong project management skills and ability to manage multiple campaigns and stakeholders.

Responsibilities

• Own the day-to-day execution and optimization of Runway’s lifecycle marketing programs, with an initial focus on email.
• Build, QA, schedule, and launch lifecycle campaigns across onboarding, activation, product education, feature adoption, retention, re-engagement, and monetization.
• Partner with product marketing and product teams to translate launches and updates into clear lifecycle campaigns.
• Develop audience segments based on channels, user behavior, lifecycle stage, product usage, plan type, persona, and engagement.
• Analyze campaign performance and share recommendations on what is working and what should be tested next.
• Run A/B tests across messaging, subject lines, creative, segmentation, timing, cadence, and CTAs.
• Partner with creative and content teams to brief assets for lifecycle campaigns.
• Work with growth and data teams to improve reporting around email performance and business impact.
• Support lifecycle communications around product launches, events, community initiatives, and key marketing moments.

Skills

Lifecycle marketing

CRM

Email marketing

Growth marketing

Project management

Data analysis

Tools

Marketing automation tools

CRM platforms

Job description

Runway is hiring a Lifecycle Marketing Manager to own and improve how we communicate with users across email and other lifecycle channels. You will build, execute, and optimize campaigns that help users get more value from Runway, including onboarding, activation, product education, feature adoption, retention, monetization, and re‑engagement.

This hands‑on role blends strategy and execution: write briefs, build segments, coordinate campaigns, analyze performance, and translate data into