Lifecycle Growth Marketer: Product-Driven SaaS

DaParrot Ltd; United States; On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health benefits

401k

Paid Parental Leave

20 days PTO

11 Company-Paid Holidays

Birthday Off

Work From Home Stipend

Cell Phone Reimbursement

Fitness Membership Reimbursement

Child Care Reimbursement

DeleteMe Gold Membership

Discounted DM Plans for Friends andFY

Job summary

DeleteMe is seeking a Lifecycle Marketing Manager to lead consumer retention and engagement across the full customer lifecycle. This role builds a product-integrated lifecycle engine to drive usage, upgrades, and retention.

You'll partner with Product, Engineering, and Data to create impactful lifecycle touchpoints, tackle churn with precision, and ensure messaging drives action, not just inbox delivery.

Qualifications

• 6+ years in lifecycle marketing, retention, or product-led growth in consumer SaaS.
• Experience collaborating with Product and Engineering on personalized campaigns.
• Deep knowledge of email deliverability, SPF/DKIM/DMARC, CAN-SPAM/GDPR.
• Experience with Braze, Iterable, Customer.io or similar.
• Data-savvy with segmentation, cohort analysis, experimentation, SQL.
• Excellent communicator and project manager with bias for action.
• Passion for online privacy and user safety.

Responsibilities

• Own lifecycle strategy and execution from onboarding through retention, expansion, and winback across channels like email, in-app, push, and SMS.
• Partner with Product and Engineering to define user-level triggers, event tracking, and product experiments tied to lifecycle outcomes.
• Deeply understand the customer journey to identify friction points and communicate value throughout the experience.
• Improve email deliverability and performance, ensuring campaigns follow best practices and CAN-SPAM compliance.
• Develop segmentation and personalization strategies to reach the right user at the right time.
• Design upsell and expansion programs for converting users to annual plans and higher-value tiers.
• Run rigorous experimentation and reporting, using A/B testing and lift analysis to optimize metrics.
• Collaborate with Customer Support and CX to address pain points and reduce tickets via lifecycle interventions.
• Report on lifecycle KPIs and build dashboards to track performance over time.

Skills

Lifecycle marketing

Cross-functional collaboration

SQL

Data-driven decision making

Tools

Braze

Iterable

Customer.io

Job description

DeleteMe is seeking a Lifecycle Marketing Manager to lead consumer retention and engagement across the full customer lifecycle. This role builds a product-integrated lifecycle engine to drive usage, upgrades, and retention.

You'll partner with Product, Engineering, and Data to create impactful lifecycle touchpoints, tackle churn with precision, and ensure messaging drives action, not just inbox delivery.