Lifecycle Marketing Manager — Remote & Four‑Day Week

Jobgether; Oregon; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Four-day workweek

Equity participation opportunities

100% employer-paid medical, dental, &

Job summary

Jobgether, listing on behalf of a partner company, seeks a Lifecycle Marketing Manager based in the United States to drive customer engagement, product adoption, and revenue growth in a fast-growing B2B SaaS environment.

You will own the end-to-end webinar and virtual events strategy, develop integrated lifecycle campaigns, and collaborate with Sales, Customer Success, RevOps, and Product Marketing to optimize pipeline and cross-sell opportunities.

Qualifications

• 3+ years in B2B marketing focused on customer marketing, demand generation, or related fields.
• Proven experience running webinar and virtual events end-to-end.
• Hands-on with marketing automation and webinar platforms (HubSpot, Marketo, Zoom, ON24).
• Experience marketing B2B SaaS products with strong analytics.

Responsibilities

• Own end-to-end webinar program development, promotion, live production, and pipeline reporting.
• Optimize webinar formats and scale successful approaches.
• Develop lifecycle campaigns that drive cross-sell and expansion.
• Define customer segmentation for relevant content and actions.
• Design integrated campaigns across prospects and customers with Demand Generation.
• Monitor campaign performance and use insights to improve effectiveness.
• Collaborate with Sales, CS, RevOps, and Product Marketing for alignment.
• Contribute to strategic marketing initiatives and process improvements.

Skills

B2B marketing

Lifecycle marketing

Campaign management

Cross-functional collaboration

Tools

HubSpot

Marketo

Zoom Webinars

ON24

Job description

Jobgether, listing on behalf of a partner company, seeks a Lifecycle Marketing Manager based in the United States to drive customer engagement, product adoption, and revenue growth in a fast-growing B2B SaaS environment.

You will own the end-to-end webinar and virtual events strategy, develop integrated lifecycle campaigns, and collaborate with Sales, Customer Success, RevOps, and Product Marketing to optimize pipeline and cross-sell opportunities.